The new Sterling Cooper Draper Pryce has been in business for one year, and it as a business is still floundering. They still have Lucky Strike as their big account, but all other clients account for a small proportion of total revenue. For every new innovative campaign they do, such as the recent television commercial for Glo-Coat, they have problems with another client. For example, Peggy, Pete and Joey are working on a campaign for Sugarberry Ham, and they feel they need to come up with a publicity stunt to replace the non-existent media budget, the stunt which they don't clear with Don and which goes slightly awry. And Don refuses to compromise his creative stance to kowtow to potential new clients. The company is housed in a small office that is not well furnished - it doesn't even have a conference table, the circle of chairs acting as the conference area they tell their clients is to foster dialogue. Don is being interviewed for Ad-Age Magazine, which the other partners trust ... Written by
Did You Know?
Show creator Matt Weiner told interviewer Terry Gross that he included the detail of the "Advertising Age" reporter having a wooden leg because he was "basically hoping that on some subconscious level people would understand that this was Don's life - that what's left of his life is a phantom limb." See more
During his first interview, Don says that he's from the Midwest and that it's not polite for people to talk about themselves. However, Don has been also been telling people he's from Pennsylvania, which is not the Midwest. This mistake may have been a deliberate error by Don to conceal his past. See more
[after the agency loses a client for which he has just sold a TV special
I wish we really had a second floor so I could jump off it.
Written by John D. Loudermilk
Performed by The Nashville Teens
Played during closing credits See more