When Coby Brooks, President and CEO of "Hooters" goes undercover in his own company, he finds himself struggling to keep up in a fast-paced kitchen and is, later, forced to take immediate action when a restaurant manager steps out of line.



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Mark Keller ...
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When Coby Brooks, President and CEO of "Hooters" goes undercover in his own company, he finds himself struggling to keep up in a fast-paced kitchen and is, later, forced to take immediate action when a restaurant manager steps out of line.

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14 February 2010 (USA)  »

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At the time of filming in late 2009, Texas Wings, Inc. was the Hooters franchisee in the State of Texas until 2012 when it became a Hooters of America regional division. The depiction of a Hooters store manager being out of line - in real life the Hooters locations within the DFW Metroplex has faced this several times - one of which took place during the 2014 Hooters Pageant State Finals where a store manager denigrated a tourist (who was multiracial) with a professional grade DSLR camera where the photographer claims that the manager was racist. Racism at Hooters is not new - a former African American Hooters Girl (Farryn Johnson) based in Baltimore, MD who had blonde highlights in her hair and subsequently terminated at-will (in 2013) filed a civil rights complaint with the Maryland Commission on Civil Rights (with press coverage via NBC News and the CBS affiliate in Baltimore, MD) - on April 2, 2015 the arbitrator in the case settled where Ms. Johnson collected $11,886.40 for damages (where her termination was illegal based on racial discrimination) - Hooters of America has responded that their testimony was not heard citing lack of transparency. Hooters executives blasted the lawsuit since they stated that claims of discrimination against its African American employees could not be "further from the truth" as stated in a response posted on hooters.com. Hooters of America brand manager Ericka Whitaker has stated in a public statement that as a former Hooters server who had blonde highlights as a Hooters Girl, she has not faced any racial discrimination but stated that the company should have had a say regarding the lawsuit. Johnson's attorney stated to the New York Daily News that Hooters had a right to have their own rules and procedures governing its employee's appearance although attractiveness is not a protected class unlike race or gender but the rules concerning Hooters Brand Image Standards should be equally applied to all races and ethnicities. In late 2014 a Houston, TX regional manager and marketing director (along with a Hooters Calendar representative from Oklahoma City, OK) were accused of playing the race card with Asian Americans (right after Hooters (with Destination Resorts Co. Ltd. as their international franchisee) opened its 23rd international location in Phuket, Thailand) - including an incident of racial bigotry where the suspect Facebook profiles were blocked by the race baiting recipient prior to Christmas Day 2014. The unnamed victim who faced the racial bigotry is affiliated with the Houston Unites Campaign (alongside Houston attorneys Ken Piggee, Brandon Ball, and Dan Scarborough - the three African American attorneys who claimed racial discrimination at the Gaslamp Bar in Houston, TX) which is defending the Houston Equal Rights Ordinance which was signed into law by Houston Mayor Annise Parker in 2014. The Houston Equal Rights Ordinance (HERO) was voted down on November 3, 2015 with a 62% margin where an opposition group had their case heard by the Texas Supreme Court ruling that HERO should be repealed by the Mayor of the City of Houston or placed on the voter ballot (the voter ballot was chosen at the same time of the biennial City of Houston municipal elections - the 2015 COH election cycle was the final election held every two years - at the same time HERO was voted down a voter referendum included the extension of municipal terms to four years in office with a two term limit as opposed to the three two-year terms which have been part of the Houston city charter since 1991; Parker was in her third and final term where on December 12, 2015 Texas State Representative Sylvester Turner won the mayoral runoff election). Previously in 2012 a Korean American (Kisuk Cha) filed a lawsuit against Hooters where a hostess (based from the Hooters in Queens, NY) wrote a racial epithet on a takeout receipt resulting in the employee submitting an official resignation. As of 2015 the case has not been settled. See more »

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User Reviews

Hooters Boss Sounds Pretty Decent!
1 November 2013 | by (Seymour Tennessee) – See all my reviews

Yes everybody accuses the controversial restaurant chain of being sexist and also just hiring women for waitresses and no men. Hopefully that will have to change one day.

But still the boss here on the second episode of UB, seems to be a decent guy. And is working for a chain where is father built it from the ground up.

He has seen some good people along with one manager. Who really went out of line with the waitresses at the restaurant. While having an bean eating contest to see who will go home early.

Really that went out of line. And the manager from that chain has resigned thankfully. The boss left the chain after he was embroiled in a lawsuit with the widow of his dad along with going to a new chain.

Forget where but he did sound pretty decent.

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