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2015 | 2014 | 2013 | 2012 | 2011

1 item from 2015


Relativity Media Invests in Digital Publisher Say Media, Angela Courtin Joins Board

21 January 2015 7:00 AM, PST | Variety - Film News | See recent Variety - Film News news »

Expanding its in-house marketing capabilities, Relativity Media has made an investment in Say Media and will use the firm to promote its films and TV shows, music, fashion, sports and branded entertainment divisions.

Relativity Media’s chief marketing officer Angela Courtin has joined the board of directors of New York-based Say Media, as part of the undisclosed investment, which gives it a minority stake in the company.

Courtin has been looking for more ways to exploit the company’s various departments digitally since joining Relativity last summer as Cmo. As more consumers turn to online platforms for entertainment, Relativity sees Say Media’s technology as a way to connect with its target audience.

Say Media’s Tempest publishing platform essentially creates digital magazines, with the company also handling advertising sales. It helped launched online publications for xoJane, xoVain, Fashionista, Gear Patrol, Remodelista, Not Impossible Now, ReadWrite, LifetimeMoms, and Bio — many popular with millennials. »

- Marc Graser

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