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Daniel Dae Kim
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Mr. Julian Gillard,
Pilot was really funny, and subsequent episodes were well-written, fast-paced, dramatic with appropriate humor, and left my Live Watch US participants wanting more. Acting was outstanding, and the chemistry between actors was definitely reminiscent of NCIS and The Mentalist. This show was a refreshing change on all fronts from the typical schedule offerings.
Alas, the show, clearly appealing to both genders in the 18-54 (18-49 and 25-54 audience segments) audience segment, was scheduled on a night this audience tends to time-shift because they're not home watching TV and are out socializing. Nor was the show adequately promoted to both genders (the four primary actors have a largely female following); nor was it scheduled with similar shows that appeal to this audience segment.
Online and CBS network promos were typical of the network, but other promotional strategies CBS does for new shows, TV talk show interviews and magazine & newspaper interviews, was lacking compared to other new CBS shows. Too bad...this was one show that shows promise of leading a change in network entertainment that cable networks are capturing and pulling audiences from the major networks. The female audience members were ignored with male-oriented promotion; they learned about the show through the male actors' fan sites.
Entertaining show, cast with clear chemistry and appeal, good writing, and a fast-paced hour were wasted on Friday nights. Hopefully, when CBS airs the show this summer, it will get a more appropriate time slot and better promotion.
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