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New Wave of Exotic Subcultures Takes Hold of Unscripted Series

14 October 2014 10:00 AM, PDT | Variety - TV News | See recent Variety - TV News news »

In January 2010, Linda Ong, president of Brooklyn-based firm Truth Co. noticed a curious parallel between the ratings for the season 1 finale of MTV’s “Jersey Shore” and “Hope for Haiti Now: A Global Benefit for Earthquake Relief,” which aired on the same cabler days after the devastating 7.0 quake ravaged the Caribbean nation.

“Both of those shows got (about) 3.2 million viewers,” recalls Ong, former senior vice president of marketing for Oxygen Media. “It was odd that two seemingly diametrically opposed shows would get the same number of viewers.”

Ong set out to examine what was transpiring in global culture that would allow these two “polar opposite” television events — one a telethon, the other a sensationalized glimpse into the lives of self-professed “Guidos”— to break through the clutter.

“My first jaded instinct is to say there’s just as many low-brow individuals in the world as there are people that are concerned about real issues, »

- Malina Saval

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2014 | 2012 | 2010

1 item from 2014


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