What happens when the biggest brand in the world teams up with a smaller brand like McDonald's? The team unbottle how we are sold water. Wil, Todd and Russel are joined by Karen Ferry and Pia Chaudhuri.
The How Do You Sell segment looks at the many ways that K-Pop group BTS have sold themselves through other brands, including McDonald's. One advertising agency tries to convince us to do our own research and another tries to convince us not to do our own research in The Pitch. The Target Market segment unbottles the ways in which we are sold bottled water.—Allister Coots