Documentary films are among the most sought-after content at this year’s FilMart. Recognizing that, market organizers put on the thematic section, Doc World, for the first time. It features over 200 exhibitors showcasing new productions.
Speaking at the panel debate, executives form the U.S. and China agreed that traditional ways of distribution and advertising are no longer as effective as they used to be. Connecting with the younger generation is harder still.
Patrick Connolly, VP of programming at AMC Networks, Sundance TV Global, said video-on-demand is important for future growth of the documentary segment, but appropriate marketing and promotion are key to success.