IMDb > Logorama (2009)
Logorama
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Logorama (2009) More at IMDbPro »


Overview

User Rating:
7.7/10   3,924 votes »
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Down 2% in popularity this week. See why on IMDbPro.
Writers:
François Alaux (screenplay) &
Hervé de Crécy (screenplay) ...
(more)
Contact:
View company contact information for Logorama on IMDbPro.
Release Date:
5 October 2011 (France) See more »
Genre:
Plot:
Police chase an armed criminal in a version of Los Angeles comprised entirely of corporate logos. | Add synopsis »
Awards:
Won Oscar. Another 6 wins & 5 nominations See more »
User Reviews:
I'm f*****g loving it! See more (14 total) »

Cast

  (in credits order)

Bob Stephenson ... Ronald / Bibendum Mike / Bibendum Sheriff (voice)

Sherman Augustus ... Bibendum Mitch (voice)

Aja Evans ... Esso Girl (voice)

Joel Michaely ... Big Boy / Green Giant / Mr Clean (voice)

Matt Winston ... Haribo (voice)

Andrew Kevin Walker ... Pringles Hot & Spicy (voice)

David Fincher ... Pringles Original (voice)
Gregory J. Pruss ... Chopper Pilot / Pillsbury Doughboy (voice)

Josh Eichenbaum ... M&Ms (voice)

Jaime Ray Newman ... Dispatch Girl - Radio (voice)
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Directed by
François Alaux 
Hervé de Crécy 
Ludovic Houplain 
 
Writing credits
François Alaux (screenplay) &
Hervé de Crécy (screenplay) &
Ludovic Houplain (screenplay)

Gregory J. Pruss (dialogue)

Produced by
François Alaux .... producer
Hervé de Crécy .... producer
Sandrine De Monte .... associate producer
Ludovic Houplain .... producer
Stéphane Kooshmanian .... executive producer
Maurice Prost .... executive producer
Nicolas Schmerkin .... executive producer
Nicolas Schmerkin .... producer
Rhea Scott .... executive producer
 
Film Editing by
Samuel Danési 
 
Art Direction by
François Alaux 
Quentin Brachet 
Hervé de Crécy 
Ludovic Houplain 
 
Sound Department
Louis Bart .... additional sound
Hall Cantrell .... assistant sound re-recording mixer
Josh Eichenbaum .... sound re-recording mixer
Warrick Marais .... assistant sound re-recording mixer
Human Worldwide .... sound designer
 
Visual Effects by
Mathias Barday .... digital artist
Étienne Bolo .... digital compositor
Bastien Brenot .... digital effects lead
Bastien Brenot .... visual effects artist
Hugues de Tournemire .... digital artist
Julien Dubuisson .... software engineer
Laetitia Gabrielli .... look development artist
Pascal Giroux .... visual effects producer
Guillaume Ho Tsong Fang .... lighting and compositing supervisor
Damien Hurgon .... digital compositor
Bourdonnay Judikael .... digital lighting and compositing artist
Benjamin Lenfant .... modeler
Luc Martias .... digital lighting and compositing artist
Jérôme Martinez .... modeler
Julien Meesters .... head of studio
Olivier Mitonneau .... cg artist
Thomas Mouraille .... modeler
Michael Nauzin .... animation supervisor
Simon Rafin .... digital lighting and compositing artist
Manuel Souillac .... cg artist
Quentin Sur .... digital artist
Milan Voukassovitch .... digital lighting and compositing artist
 
Animation Department
Julien Aubard .... animator
Damien Climent .... animator
Cédric Hervet .... animation supervisor
Michael Nauzin .... animation director
Michael Nauzin .... animation supervisor
Michael Nauzin .... animator
 
Editorial Department
Florian Du Pasquier .... colorist assistant
Le Guen Jean-Baptiste .... digital film supervisor
 
Music Department
Bryan Ray Turcotte .... music supervisor
 
Thanks
Adam Lane .... special thanks
 

Production CompaniesDistributorsSpecial EffectsOther Companies
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Additional Details

Also Known As:
Runtime:
16 min
Country:
Language:
Color:

Did You Know?

Goofs:
Continuity: When the Michelin Man cops are parked outside the KFC, the Ghostbusters "No Ghost" logo Stop sign is facing them with the ghost's head on the left (as it is customarily displayed in North America). When the cops pull away, the sign is shown from the other side, and the ghost is still facing the same way. When seen from the other side, the ghost's head should be on the right - as seen later on when the the Esso Girl and Big Boy are getting into the abandoned cop car.See more »
Quotes:
Michelinman Mike:[after getting berated by his boss] Captain Douchebag.See more »
Movie Connections:
Featured in The 82nd Annual Academy Awards (2010) (TV)See more »
Soundtrack:
HIP TO BE SQUARESee more »

FAQ

How many logos did they use in all?
What movie, tv, and video game logos appear in the movie?
How did the process of making the film begin?
See more »
1 out of 1 people found the following review useful.
I'm f*****g loving it!, 4 September 2011
Author: sashank_kini-1 from India

I am not a brand conscious person; for me, as long as the beverage tastes yummy, I don't care if Subway has made it or McDonalds. But for most people, brands do matter. A friend of mine won't wear shoes unless they are Reebok's or Nike's. My father bought an Apple I- Pad and an I-Touch for the family. I myself, though not too fastidious about brands, prefer buying Playstations rather X-box or Wii. For the corporate sectors, having a brand-name gives them an edge over others. In India, after all these years, Parle G remains extremely reasonable and popular among biscuits because of the homely brand name. I love 'Dark Fantasy' biscuits over 'Hide N' Seek' ones, but the latter is more recognized in the market. Horlicks noodles are tastier than Maggi noodles, I feel but my sister refuses to touch anything but Maggi. In short, Brand is Grand.

On the first viewing, many would be disoriented by the hype that Logorama has received. Even I was bemused, since the short is profane, violent, dispassionate and also a bit sexist. Pringles Hot and Sweet taps the Esso lady's butt and also passes crude remarks in the beginning. Ronald is a completely berserk Joker meets Alex from Clockwork Orange. Mr. Clean has been reduced to an effeminate zoo-keeper, while the famed Leo the Lion has been reduced to a big p***y. But I made a mistake of watching this right after reviewing Geri's Game, a luminous Pixar effort. Now you get why I was not crazy for this the first time. But watching it again today, I got an entirely different perception of the movie. Logorama was not made to sermonize, it was created to entertain and acknowledge the supremacy and influence of brands over modern man.

USA is probably more loaded with brands considering the market economy that it has adopted. The film is over-loaded with brands, with brand names on animals, apples, birds, buildings, cars, CDs, earthquake cracks, guns, hats, human beings, hoardings, motorbikes, roads, signage, tiles, tables, walkie-talkies, windows and even Orange juice! The principal characters include two puffy, fast-food loving officers, a nefarious Ronald McDonald, an Esso waitress and two bratty kids. The officers are to apprehend Ronald McDonald, who is an inveterate criminal who causes collateral damage to the city.

The animation is well-defined, with special attention paid only to the characters and things that matter, just like an advertisement. Some would complain that the environment is shoddily done, but Logorama does not intend to be Pixar; its only intention is to satirize the modernized society. Ronald is the most clearly drawn character, with dark and menacing eyes and voice and a foul, impulsive behavior. The two snotty children are spoilt, impish and materialistic, mooning in front of the lion and using cuss words. Much like the children of today. When one of the guys lies on the grass with the lady after an adventure, I thought it would have been a good idea to hand him a hand-held console to show how indifferent and self-involved today's children are.

The two fat officers begin a random conversation about zoos, thus linking the two children with the story. One of the officers sounds like Morgan Freeman from Nurse Betty or Samuel Jackson from Pulp Fiction and the other like John Travolta from PF, except these are cops. When the second cop goes to buy a snack and look at all the available options, there's a 'Yum!' sign behind the cop as his mouth waters. There are various other innovative ad references, including the surprising Nickelodeon logo, the hard-to-notice Xbox logo and the wittily used Viao logo.

The plot itself is cheesy and reminiscent of a 80s exploitation film, with the vulgar tone, the inane lines, the potty humor and the objectification of women by Pringles men! But everything adds to the zaniness that this movie is. The mindless action and the deus ex machina both are great references to the current fad among many teenagers, who have no liking for meaningful films.

The music in the film has probably been inspired by Stanley Kubrick's Dr Strangelove and is very mild and intentionally paradoxical compared to the rest of the film. It may be a reference to those goody-goody ads and films showing how perfect everyone's life is.

Logorama is a cogent short effectively conveyed in its convenient sixteen minutes. Just one advice- do not go for this after watching a Pixar film, or you'll be shocked and offended! My rating: 8.5/10

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Message Boards

Discuss this movie with other users on IMDb message board for Logorama (2009)
Recent Posts (updated daily)User
Big Boy + Esso Girl = Adam + Eve? craig.duncan
Esso mulhollanddrivecb
The Zoo Slynge
Shorts - Other Recommendations pbechard
Question about the cigarettes-- smfree2003
Spot the bogus logo clive-ihd
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