The film set a new American box office record for the lowest opening weekend gross for a film playing at over 2,000 theaters. It grossed $445,000 at 2,160 theaters; just over $200 per theater. The previous record holder was Delgo (2008), which grossed $511,920 in 2,160 theaters.
Production completed in 2009, but the film sat on the shelf for 4 years because the producer wanted to patent the film's method of providing visual cues and synchronizing house lights for a semi-interactive experience. Young viewers are encouraged to get up and dance when butterflies fly across the screen, and sit down when turtles appear.