Martin has dropped from number 3 to number 21 in rankings of ad execs. He promises Bill he (and the agency) can recover from this, and plans an ad based on dying from cancer to enter at Cannes. But if their cancer volunteer doesn't die, the ad won't qualify for Cannes. Daiyonda are fighting their 'gas-guzzler' image by pushing a hybrid car. Martin and the team must spin this into an ad, but discover they don't have access to the prototype car. Sumo steals Kath's idea for an ad, and Martin steals it from Sumo.
—Lindsay Swadling