Ten well-known professionals, who are highly regarded in their own field of expertise, are paired with ten established fashion experts. The ten teams are put to the test, as they have to rely on each other's expertise to produce a cohesive fashion line. For their first challenge, the teams must create a signature piece for their collection. While some teams hit it off from the start, other teams have to work hard not to hit each other. Tempers flare and the pressure is high as everyone wants to impress the judges and win this first challenge.
The designers are taken to Venice Beach to seek inspiration for a daytime look using colors and silhouettes that will set the trends for the upcoming season. The pressure takes a toll on the contestants as one expert threatens to leave his/her partner and the competition.
For their third challenge, the contestants get up close and personal with exotic animals to draw their inspiration for their next garment. While one designer must confront a phobia to complete the challenge, another team takes a walk on the wild side that might be too much of a risk.
A great designer understands the human body and treats it like a work of art. In the fourth episode of "Launch My Line" the designers are taken to an art gallery to look for inspiration to create asymmetrical eveningwear.