Betty has hallucinations of her dead father as she delivers her baby, Peter considers trying to sell the untapped "Negro market" to a reluctant client, and Peggy begins to question her future at Sterling Cooper.



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Episode cast overview, first billed only:


Betty goes into labor just as Don arrives home from work. At the hospital, she has a strange dream while in a drug induced semi-consciousness and he spends a night in the waiting room chatting with another expectant father. At the office Lane Pryce is worried about expense account spending and the excessive use of office supplies. Don walks out of the meeting and later tries to get him to focus on the bigger picture. Duck Phillips re-appears and is trying to recruit two of Sterling Coopers finest to join him at his new ad agency. Peggy approaches Don about a raise but in the current cost-cutting climate, doesn't get much encouragement. Pete Campbell, still unhappy about sharing his duties, is dealing with the Admiral TV account. Their sales are down but in looking at the demographics, finds they may have a market that is not reaching its full potential. His idea falls flat with both Admiral and his bosses but Lane Pryce thinks he may be onto something. Written by garykmcd

Plot Summary | Plot Synopsis




TV-14 | See all certifications »




Release Date:

13 September 2009 (USA)  »

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Aspect Ratio:

1.78 : 1
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Did You Know?


Action takes place from June 20th, 1963 until June 22nd, 1963. Eugene's birth certificate states that he was born in the early hours (4:53 am) of June 21st, 1963. See more »


Hollis: Every job has its ups and downs.
See more »


References The Bridge on the River Kwai (1957) See more »

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User Reviews

The Worst of the Season So Far
10 August 2016 | by (Ossining, NY) – See all my reviews

This episode was disappointing. The main event in this episode is the birth of the new Draper baby. But it shouldn't have been. Mad Men has always been excellent at pacing things, and I get that sometimes things happen close together, but for the sake of the show, let us wait at least one more episode. Why? A family member just died last episode. We need some aftermath to that. Instead, the episode skips right ahead to about two weeks later, after the funeral, after the grief, after everything. Did Gene's death just not matter to the writers?

What's even worse is how they execute this poor plot choice. The premise is Sally's bad behavior because of Gene's death. And then, because of this, Matthew Weiner and Kater Gordan just decide to barely show Sally's face in the episode? And I have a few more major complaints, and one huge praise for this episode.

The dream sequence was complete crap. I'm sorry, but it had to be said. Dream sequences very rarely work, and even though this one was phenomenally directed, it doesn't make the writing less lazy. The "House of Cards" hallucination, when Frank was in the hospital, was a good dream sequence. This was not.

And then there's the manner of how the hospital scene goes down. I get that it's sort of cliché to show the birth and the "it's a boy!" when the doctor finishes delivering the baby, and I actually really liked the way this show avoided that. What I did not like is the waiting room scene. It was, pure and simple, more lazy writing. I don't know if the writers think they're fooling us into thinking this has any plot relevance, but they're not fooling me. Now, if seven episodes later, the Sing Sing guard comes back, I'll re-write this review. But for now, it sure seems like shameless filler. I mean, seriously, are they kidding? Don sees a stranger in the waiting room and passes the time by getting somewhat drunk? And "best" of all, it ends with another self-reflection for Don, because, you know, the writers just decided that the scene needed some kind of closure.

Now I can finally praise the final aspect of this episode: Peter Campbell and two of the scenes he's in: the elevator, and his argument with Sterling and Cooper and British about his actions in the elevator.

The elevator scene was fantastically written, and was, in Mad Men fashion, mostly quiet but still screaming loud.

However, it's the argument between Pete and the Partners (my new band name) that is the best scene in the episode. I'm not quite sure how to praise it, it just seems so elegant. It's not anything about it, it's just a combination of all those things that, for some reason, really makes the scene click.

The worst episode since early season one.

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