Betty has hallucinations of her dead father as she delivers her baby, Peter considers trying to sell the untapped "Negro market" to a reluctant client, and Peggy begins to question her future at Sterling Cooper.

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Storyline

Betty goes into labor just as Don arrives home from work. At the hospital, she has a strange dream while in a drug induced semi-consciousness and he spends a night in the waiting room chatting with another expectant father. At the office Lane Pryce is worried about expense account spending and the excessive use of office supplies. Don walks out of the meeting and later tries to get him to focus on the bigger picture. Duck Phillips re-appears and is trying to recruit two of Sterling Coopers finest to join him at his new ad agency. Peggy approaches Don about a raise but in the current cost-cutting climate, doesn't get much encouragement. Pete Campbell, still unhappy about sharing his duties, is dealing with the Admiral TV account. Their sales are down but in looking at the demographics, finds they may have a market that is not reaching its full potential. His idea falls flat with both Admiral and his bosses but Lane Pryce thinks he may be onto something. Written by garykmcd

Plot Summary | Plot Synopsis

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Drama

Certificate:

TV-14 | See all certifications »
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Release Date:

13 September 2009 (USA)  »

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1.78 : 1
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Did You Know?

Trivia

In Betty's dream, she goes into her kitchen to find her mother tending to the head wound of a black man sitting at the table. This man is supposed to represent Medgar Evers, a civil rights activist and field secretary for the Mississippi NAACP who had been instrumental in the tumultuous 1962 desegregation of the University of Mississippi. On June 12, 1963, Evers was assassinated in his driveway in Jackson by a Ku Klux Klan member named Byron De La Beckwith. Although the murder was a national outrage, De La Beckwith was not convicted until 1994. When Don and Betty met with Sally's teacher the day before, the teacher mentioned that Sally was asking about Medgar Evers' death, which is why he was in her dream. See more »

Quotes

Hollis: Every job has its ups and downs.
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Connections

References The Bridge on the River Kwai (1957) See more »

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