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Storyline
Betty goes into labor just as Don arrives home from work. At the hospital, she has a strange dream while in a drug induced semi-consciousness and he spends a night in the waiting room chatting with another expectant father. At the office Lane Pryce is worried about expense account spending and the excessive use of office supplies. Don walks out of the meeting and later tries to get him to focus on the bigger picture. Duck Phillips re-appears and is trying to recruit two of Sterling Coopers finest to join him at his new ad agency. Peggy approaches Don about a raise but in the current cost-cutting climate, doesn't get much encouragement. Pete Campbell, still unhappy about sharing his duties, is dealing with the Admiral TV account. Their sales are down but in looking at the demographics, finds they may have a market that is not reaching its full potential. His idea falls flat with both Admiral and his bosses but Lane Pryce thinks he may be onto something. Written by
garykmcd
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Did You Know?
Trivia
Action takes place from June 20th, 1963 until June 22nd, 1963. Eugene's birth certificate states that he was born in the early hours (4:53 am) of June 21st, 1963.
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I felt that season three started a weaker than the previous year, lacking the compelling and wide-ranging story arcs such as American Airlines from 1962, but this episode and the previous one have cheered my gloom (I just lost a favourite show this year when the writers lost their way; I don't want to lose another...) So, without big spoilers, the return of a favourite from season two, the continued references to and growing importance of TV, and another major event at the Draper home; all happens this week.
I continue to wonder how the events of November 22nd 1963 will be handled in the weeks ahead.
In summary, Mad Men is still the stylistic compelling drama that attracted me two years ago; I still mourn the passing of The Sarah Connor Chronicles!