Mad Men: Season 3, Episode 5

The Fog (13 Sep. 2009)

TV Episode  |  TV-14  |   |  Drama
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Betty has hallucinations of her dead father as she delivers her baby, Peter considers trying to sell the untapped "Negro market" to a reluctant client, and Peggy begins to question her future at Sterling Cooper.

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(created by) (as Matthew Weiner) , , 1 more credit »
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Storyline

Betty goes into labor just as Don arrives home from work. At the hospital, she has a strange dream while in a drug induced semi-consciousness and he spends a night in the waiting room chatting with another expectant father. At the office Lane Pryce is worried about expense account spending and the excessive use of office supplies. Don walks out of the meeting and later tries to get him to focus on the bigger picture. Duck Phillips re-appears and is trying to recruit two of Sterling Coopers finest to join him at his new ad agency. Peggy approaches Don about a raise but in the current cost-cutting climate, doesn't get much encouragement. Pete Campbell, still unhappy about sharing his duties, is dealing with the Admiral TV account. Their sales are down but in looking at the demographics, finds they may have a market that is not reaching its full potential. His idea falls flat with both Admiral and his bosses but Lane Pryce thinks he may be onto something. Written by garykmcd

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Drama

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13 September 2009 (USA)  »

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Trivia

The death that Sally Draper is focused on is of social rights activist, Medger Evers, who was assassinated on June 12, 1963. A vision of Evers later appears in Betty's drug-induced fog during birth. Her mother's words refer to Evers when she warns her what could happen is you speak out against your lot in life. See more »

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Hollis: Every job has its ups and downs.
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References The Bridge on the River Kwai (1957) See more »

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