There's trouble in both the Sterling and Hofstadt families. With the Sterlings, Roger's daughter Margaret informs him that she doesn't want his wife, Jane, at her wedding, Margaret being ashamed that her step-mother is the same age as her. With the Hofstadts, Gene's Alzheimer's is getting worse, and his wife Gloria has left him. As such, Betty and her brother William have to make some decisions about what to do with their father. William gets some unsolicited and unwanted advice in this matter. At the office, two accounts are on the minds of the executives. One is for Patio Cola, Pepsi's diet soda. Pepsi wants to go with an Ann-Margret Bye Bye Birdie (1963) feel. Peggy does not agree with this approach. Despite that, Peggy is feeling in an Ann-Margret spirit in her personal life. The other has Don trying to win the business of the town's new planned multi-purpose facility, Madison Square Gardens. Don gets some bad and unexpected news on this front. Written by
Did You Know?
Peggy is (secretly) an admirer of Ann-Margaret's performance in Bye Bye Birdie
(1963). Ann-Margaret's birth name, Ann-Margret Olsson, is quite close to Peggy's given name, Margaret Olson. See more
The ad staff are supposed to being viewing Ann-Margret singing "Bye Bye Birdie" in real-time screening of opening number from that movie, but at least one verse from actual sequence has been dropped. See more
I understand why you like this, but it's not for you. I'm the one who'd be buying Patio.
You're not fat any more.
References Bye Bye Birdie