Steve Joyce, the President and CEO of Choice Hotels International, one of America's largest hotel chains, goes undercover in order to see firsthand if the Choice franchisees are living up to the Choice standards.
Merging three airlines together under as the rebranded Frontier Airlines has been an overwhelming challenge for both executives and frontline employees. President, CEO and father of eight, Bryan Bedford, has chosen to go undercover in the new iteration of his company to help it succeed as a small airline competing with the "big guys."
Steve Phelps, Senior Vice President and Chief Marketing Officer for NASCAR, the sanctioning body for the #1 spectator sport in the U.S., goes undercover with one of the sport's pit crews, participating in an exhausting training session, and also struggles to keep pace working alongside a ground's crew preparing for one of NASCAR's biggest races at the famed Daytona International Speedway.
Fernando Aguirre, the Chairman and CEO of Chiquita Brands International, one of the largest producers and distributors of fruits and vegetables in the world and parent company of Fresh Express, goes undercover in his own company posing as an immigrant seeking the American dream.
Steven Foster, Co-Founder and CEO of Lucky Strike Lanes, one of the nation's largest chains of upscale bowling alleys, takes an emotional trip inside his own company where he hits the streets as a walking bowling pin to drum up business, experiences a heavy heart when interacting with his employees, and has a heavy hand when working the bar.
Don Fertman, the Chief Development Officer for Subway restaurants, one of the world's largest food franchises, goes undercover where he must learn the endless sandwich combinations while being trained by one of the toughest, no-nonsense employees ever.
Henrik Slipsager, the President and CEO of ABM, America's number one provider of building maintenance and facility services, goes undercover posing as a Dutch immigrant seeking a new career in the land of opportunity.
John Fuller, President and CEO of Johnny Rockets, one of the nation's largest chains of retro-themed restaurants, goes undercover to work in a restaurant for the first time in his career. During his undercover stint, he fails his first taste test when tasked with preparing one of the company's signature hamburgers, and also panics when he thinks his cover has been blown.
Kevin Sheehan, the CEO of Norwegian Cruise Line, one of the world's largest cruise companies, goes undercover posing as an unemployed cab driver competing against another contestant for an open position within the company. Kevin comes from a blue-collar family in Manhattan and worked as a taxi driver to pay his way through college.
Ron Croatti, President and CEO of UniFirst Corporation, one of North America's largest producers of work wear and uniforms, goes undercover posing as a former shop owner competing against another retired worker for the one open job in the company. Ron has a lot at stake: as an immigrant Italian, Ron's grandfather began the company over 75 years ago, washing uniforms while his grandmother pressed!
BELFOR provides post-disaster relief and reconstruction services after fires, earthquakes, hurricanes and other natural disasters. Its CEO, Sheldon Yellen, is proud of keeping his employees employed through the economic crisis by immediately enacting a wage and hiring freeze. Now he is going undercover as a former insurance salesman to ensure his employees are being treated well.
Denny Slagle, President and CEO of Mack trucks, one of the most historic manufacturers of heavy duty vehicles in the world, goes undercover as an out of work subcontractor competing with a woman for a job at Mack trucks. Growing up next to a city dump in the mountains of North Carolina, Denny learned about hard work from his father and is eager to ensure he is doing right in his new role as CEO.
The mayor of Cincinnati, Mark Mallory, becomes the first elected official to go undercover as he trades in his key to the city for a stint as a municipal employee, working as a mechanic repairing public transportation vehicles and a sanitation worker whose job entails removing roadkill from the streets.
Rich McClure, the CEO of United Van Lines, the nation's largest moving company, asks his wife to assist him during one of his undercover jobs. Meanwhile, the boss' moving team fears he won't make it through the physically demanding task of wrapping, packing and loading an entire move.
Scott Sibella, President and COO of the MGM Grand in Las Vegas, goes undercover within the walls of the second-largest hotel in the world and faces a group of rowdy gamblers who are quick to point out his shortcomings as a dealer. Meanwhile, the boss also becomes frustrated with the slowness of their computer system while attempting to check-in guests.
Bill Massa, the President and CEO of Synagro, the largest wastewater treatment company in America, goes undercover posing as a former employee of a company that damaged the environment training with environmentally friendly companies.
David Kim, the CEO of Baja Fresh, the leading fast-casual chain in Mexican dining in the United States, goes undercover posing as a contestant who is competing for one position within the company. Immigrating to America from Korea was hard on David's family when he was growing up.
Shelly Sun, the CEO and co-founder of BrightStar Care, a full-service, private healthcare company serving more than 10,000 families in the United States, goes undercover posing as a former administrative assistant who is now looking for a job in healthcare