Larry O'Donnell, the President and C.O.O. of Waste Management, works alongside his employees, cleaning porta-potties, sorting waste at one of their recycling plants, collecting garbage from a landfill and even being fired for the first time in his life. O'Donnell's mission is to garner an up-close look at his company and workforce to see how and where improvements can be made from both an operational and morale standpoint.
When Coby Brooks, President and CEO of "Hooters" goes undercover in his own company, he finds himself struggling to keep up in a fast-paced kitchen and is, later, forced to take immediate action when a restaurant manager steps out of line.
Dave Rife, the owner of White Castle, goes undercover in his own company where he accidentally ruins thousands of hamburger buns after mishandling equipment in one of his bakeries, and also discovers low morale among his employees at a local factory.
Bill Carstanjen, COO of Churchill Downs, Inc., the corporation famously known for its Kentucky Derby, goes undercover at his own racetracks where he faces his fear of horses head-on, and is unable to hold back tears after working for one employee.
Michael Rubin, CEO of the billion dollar e-commerce giant GSI, which provides customer service and product shipments for online orders to numerous top U.S. retailers, goes undercover in his own company where he discovers that rushing through a task can result in injury to others, and that his packing and shipping skills are not up to company standards.
President and COO of Roto-Rooter Rick L. Arquilla goes undercover in his own company and finds himself overwhelmed with emotion while working alongside several employees who force him to reflect on his past as well as his future legacy as the boss of their company.
Chris McCann, President and COO of 1-800-FLOWERS, America's largest florist and online gift shop, goes undercover where he is shocked by customers' perception of their brand and is later forced to reveal his true identity - a first for the series.