Sharon Price John, President and CEO, Build-A-Bear Workshop, a worldwide experiential retail company which gives guests an opportunity to make their own customizable stuffed animal, goes undercover and learns that building bears isn't all child's play.
Greg Scott, CEO New York & Company, a women's fashion retailer designing on-trend, versatile, affordable collections that are available in over 480 domestic stores and on their ecommerce site, goes undercover to work alongside the people who keep his company "en vogue".
Renee Maloney, co-founder and CFO of Painting with a Twist, the nation's first and leading paint-and-sip franchise where guests come together to experience a unique night out that includes friends, paint and the option to BYOB, goes undercover to meet the people who make her company a masterpiece.
Jeff Dudan, CEO and Founder of AdvantaClean, a Light Environmental Service franchise company that helps make homes clean, safe, healthy and energy efficient, gets down and dirty while tackling masses of mold in a water-damaged kitchen and in a tight, dark crawl space beneath another client's home.
John Fuller, the new president and CEO of The Coffee Bean & Tea Leaf, one of the world's largest independent and privately owned specialty coffee and tea retailers, born and brewed in Southern California since 1963, goes undercover to meet the employees who keep his company brewing. Fuller previously went undercover in season two when he was the CEO of Johnny Rockets.
Michael Roper, president and CEO of Taco Bueno, a high quality Tex-Mex chain founded in Abilene, Texas in 1967, with more than 175 restaurants, goes undercover to be certain everything at his company is "bueno."
John Carona, founder and CEO of Associa, the leader in community association management for more than 37 years that oversees the day-to-day operations of over 9,000 HOAs and condominiums and protects the property value of 5 million owners' homes, goes undercover to meet the employees who keep his company's foundation strong.
Darius Rucker. Musician Darius Rucker travels to Austin, Texas, where he goes undercover to run an open mic night, work as a roadie, and walk the city's famous Sixth Street in search of a talent. Curt and Hannah, Jocelyn, and Damiyr.
Internationally acclaimed chef and restaurateur Marcus Samuelsson goes undercover to find and mentor new culinary talent. During his mission, he discovers some gifted aspiring chefs at a public cooking class, a culinary institute, a high-end food truck, and a soup kitchen.