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Light Industry: This Is Marshall McLuhan

4 August 2011 5:00 AM, PDT | Underground Film Journal | See recent Underground Film Journal news »

Aug. 11

7:00 p.m.

New Museum

235 Bowery

New York, New York 10002

Hosted by: Light Industry

Before settling into their new home in Greenpoint, Brooklyn, Light Industry presents this screening of the classic TV special from 1967 This Is Marshall McLuhan: The Medium Is the Massage. The special will be projected in 16mm and introduced by Alex Kitnick, a writer and curator based in New York.

This Is Marshall McLuhan: The Medium Is the Massage was produced for the radical TV series NBC Experiment in Television, which aired innovative programs on Sunday afternoons, typically profiling or spotlighting a particular creative individual.

This particular episode of the show was directed by Ernest Pintoff and tries its best to present McLuhan’s complex ideas of then-modern media to a broad audience. Light Industry describes the special as thus:

An attempt to articulate McLuhan’s ideas through the language of one of his »

- screenings

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