MTV's Beatles game, released Sept. 9, won the battle with total unit sales of 595,000, according to the Npd Group, making it the third-best selling game of the month overall behind "Halo 3: ODST" and "Madden NFL 10." Activision's "Guitar Hero 5," released Sept. 1, ranked fourth overall for the month with 499,000 in sales.
Both totals are on par with that of first-month sales for the flagship music offerings from both companies last year. Activision's "Guitar Hero World Tour" had first-month sales of 534,000 units last year, while "Rock Band 2" sold just over 238,000 copies its first month.
From a revenue standpoint, the Beatles game raked in the second-best totals for the month, driven primarily by the fact that the average game sold for 130% more than other games. This was due to