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In future Moscow, where corporate brands have created a disillusioned population, one man's effort to unlock the truth behind the conspiracy will lead to an epic battle with hidden forces that control the world.


, (as Alexander Doulerain)


, (as Alexander Doulerain)



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Cast overview, first billed only:
Mariya Ignatova ...
Master of Ceremony (as Maria Ignatova)
Roman Petrenko ...
Anastasiya Nefedova ...
Fast Food Executive #2 (as Anastasia Nefedova)
Nick Harvey ...
John Laskowski ...
Douglas A. Reno ...
Fast Food Executive #5 (as Douglas Reno)
Gary Brierley ...
Pavel (as Andrei Kaikov)
Viktoriya Popova ...
Screaming Woman (as Viktoria Popova)
Jamie Bradshaw ...
Mr. Johnson
Yuri Nikolaevich (scenes deleted) (as Viktor Verzhbitsky)


The film starts with documentary-style flashbacks showing Misha's rise to a powerful marketing executive. Now in Moscow 2017, Misha is a powerful marketing executive working to spread Western brands, and like the businesses he works for nothing will stop him in his greed, until the imprisonment and death of an overweight girl undergoing extensive plastic surgery to become skinny. Following a vision in which Misha sacrifices a heifer to God, he begins to receive strange visions depicting the brands control over people. He returns to work and guided by these visions, Misha attempts to stop the growth of the brands in post-Communist Russia by encouraging the brand to attack each other in their advertising campaigns. There is some debate whether Misha believes that the worship of global brands is Idolatry and his visions depicting the brands are controlling people causing them to sin, or whether his belief is that monopoly is evil and his intention is to create a Western style free-market...

Plot Summary | Add Synopsis


Crack the code. Take back your mind.

Motion Picture Rating (MPAA)

Rated R for language and some sexual content | See all certifications »

Parents Guide:



Official Sites:






Release Date:

7 September 2012 (USA)  »

Also Known As:

The Mad Cow  »

Filming Locations:


Box Office

Opening Weekend:

$240,565 (USA) (7 September 2012)


$353,468 (USA) (28 September 2012)

Company Credits

Production Co:

, ,  »
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Technical Specs

Sound Mix:


Aspect Ratio:

2.35 : 1
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Did You Know?


The advertising campaign for the movie included 100 QR codes, four of which can be found on the movie poster. See more »


In two shots we see the list of brands that Misha is crossing out, he crosses out "Burger" with two lines. Later, when he is crossing out other brands, "Burger" has only one line through it. See more »


Bob: [getting drunk] It's not a real burger, Misha, if I can't have extra ketchup. It's just a fucking... it's a fucking facade. This whole country is just like one Hollywood back lot, fucking, facade. And it's a really shitty made one, at that.
See more »


Edited into BadComedian: Moskva 2017 - Review (2012) See more »


Fill My Hole
Written by Sarah Jane Cunningham, Gabriel Rowland, Matt Cicero and Mark Pritchard
Performed by The Shetland Ponies
See more »

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User Reviews

Jean-Paul Sartre, Beckett would be proud
17 October 2012 | by (Big Sky, United States) – See all my reviews

Somewhere at the far edges of the absurd, the profound can be found. This movie can be enjoyed strictly as a comedy, it can be taken seriously by a few, but most should know this film reaches further than it could ever truly grasp. Branded is flawed, fun, and perhaps best enjoyed in an extremely tired, alternative state of mind.

A few reviews and reviewers note that this film does not live up to its own advertising. There is irony there, but what does live up to advertising? Advertising is amongst the biggest waist of resources in contemporary society. Not just in terms of illusory currency, but the waist of many of todays greatest artists, thinkers, and idea makers; professionals payed to spin lies and manipulate participants of mass media consumption.

Branded may only scratch the surface of many important current problems caused by modern media, but at least its creators and performers put themselves "out there" to ask some interesting questions. May more artists ask important questions, and help move us all to a better place.

80 of 105 people found this review helpful.  Was this review helpful to you?

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Body acceptance = endless consumption? Give me a f--king break. cameronj99
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isn't this just like 'They Live'? fritzlang
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