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In future Moscow, where corporate brands have created a disillusioned population, one man's effort to unlock the truth behind the conspiracy will lead to an epic battle with hidden forces that control the world.

Directors:

, (as Alexander Doulerain)

Writers:

, (as Alexander Doulerain)

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Cast

Cast overview, first billed only:
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Bob
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Mariya Ignatova ...
Master of Ceremony (as Maria Ignatova)
Roman Petrenko ...
Anastasiya Nefedova ...
Fast Food Executive #2 (as Anastasia Nefedova)
Nick Harvey ...
John Laskowski ...
Douglas A. Reno ...
Fast Food Executive #5 (as Douglas Reno)
Gary Brierley ...
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Pavel (as Andrei Kaikov)
Viktoriya Popova ...
Screaming Woman (as Viktoria Popova)
Jamie Bradshaw ...
Mr. Johnson
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Yuri Nikolaevich (scenes deleted) (as Viktor Verzhbitsky)
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Storyline

The film starts with documentary-style flashbacks showing Misha's rise to a powerful marketing executive. Now in Moscow 2017, Misha is a powerful marketing executive working to spread Western brands, and like the businesses he works for nothing will stop him in his greed, until the imprisonment and death of an overweight girl undergoing extensive plastic surgery to become skinny. Following a vision in which Misha sacrifices a heifer to God, he begins to receive strange visions depicting the brands control over people. He returns to work and guided by these visions, Misha attempts to stop the growth of the brands in post-Communist Russia by encouraging the brand to attack each other in their advertising campaigns. There is some debate whether Misha believes that the worship of global brands is Idolatry and his visions depicting the brands are controlling people causing them to sin, or whether his belief is that monopoly is evil and his intention is to create a Western style free-market...

Plot Summary | Add Synopsis

Taglines:

Crack the code. Take back your mind.


Motion Picture Rating (MPAA)

Rated R for language and some sexual content | See all certifications »

Parents Guide:

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Details

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Country:

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Language:

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Release Date:

7 September 2012 (USA)  »

Also Known As:

The Mad Cow  »

Filming Locations:

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Box Office

Opening Weekend:

$240,565 (USA) (7 September 2012)

Gross:

$353,468 (USA) (28 September 2012)
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Company Credits

Production Co:

, ,  »
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Technical Specs

Sound Mix:

Color:

Aspect Ratio:

2.35 : 1
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Did You Know?

Trivia

The advertising campaign for the movie included 100 QR codes, four of which can be found on the movie poster. See more »

Goofs

In two shots we see the list of brands that Misha is crossing out, he crosses out "Burger" with two lines. Later, when he is crossing out other brands, "Burger" has only one line through it. See more »

Quotes

Bob: [getting drunk] It's not a real burger, Misha, if I can't have extra ketchup. It's just a fucking... it's a fucking facade. This whole country is just like one Hollywood back lot, fucking, facade. And it's a really shitty made one, at that.
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Connections

Spoofs Resident Evil: Extinction (2007) See more »

Soundtracks

Sex With My Ex
Written by Sarah Jane Cunningham, Gabriel Rowland, Matt Cicero and Mark Pritchard
Performed by The Shetland Ponies
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User Reviews

 
Excellent. Many stories rolled into one.
12 October 2012 | by (Illinois, USA) – See all my reviews

It's several kinds of stories layered on top of each other including love story, spy story, critique of consumer culture, mystery, schizophrenic story, with an ending that is a bit magical realist. Keeps you wondering and guessing throughout. Great characters and story-telling draw you in and you care about them. Definitely worth seeing. I went into this film with no preconceptions other than a sci-fi take on consumer culture. Found the film very enjoyable and well told. Setting the film in post-Soviet Russia with an onslaught of American consumer capitalism was a nice angle to the "genre" of consumerism critique films. Frankly, I don't think the director quite knew what genre of the film it was but that's okay. Was a very fun ride.


51 of 74 people found this review helpful.  Was this review helpful to you?

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