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In future Moscow, where corporate brands have created a disillusioned population, one man's effort to unlock the truth behind the conspiracy will lead to an epic battle with hidden forces that control the world.

Directors:

, (as Alexander Doulerain)

Writers:

, (as Alexander Doulerain)

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Cast

Cast overview, first billed only:
...
...
...
Bob
...
Mariya Ignatova ...
Master of Ceremony (as Maria Ignatova)
Roman Petrenko ...
Anastasiya Nefedova ...
Fast Food Executive #2 (as Anastasia Nefedova)
Nick Harvey ...
John Laskowski ...
Douglas A. Reno ...
Fast Food Executive #5 (as Douglas Reno)
Gary Brierley ...
...
Pavel (as Andrei Kaikov)
Viktoriya Popova ...
Screaming Woman (as Viktoria Popova)
Jamie Bradshaw ...
Mr. Johnson
...
Yuri Nikolaevich (scenes deleted) (as Viktor Verzhbitsky)
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Storyline

The film starts with documentary-style flashbacks showing Misha's rise to a powerful marketing executive. Now in Moscow 2017, Misha is a powerful marketing executive working to spread Western brands, and like the businesses he works for nothing will stop him in his greed, until the imprisonment and death of an overweight girl undergoing extensive plastic surgery to become skinny. Following a vision in which Misha sacrifices a heifer to God, he begins to receive strange visions depicting the brands control over people. He returns to work and guided by these visions, Misha attempts to stop the growth of the brands in post-Communist Russia by encouraging the brand to attack each other in their advertising campaigns. There is some debate whether Misha believes that the worship of global brands is Idolatry and his visions depicting the brands are controlling people causing them to sin, or whether his belief is that monopoly is evil and his intention is to create a Western style free-market...

Plot Summary | Add Synopsis

Taglines:

Crack the code. Take back your mind.


Motion Picture Rating (MPAA)

Rated R for language and some sexual content | See all certifications »

Parents Guide:

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Details

Official Sites:

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Country:

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Language:

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Release Date:

7 September 2012 (USA)  »

Also Known As:

The Mad Cow  »

Filming Locations:

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Box Office

Opening Weekend:

$240,565 (USA) (7 September 2012)

Gross:

$353,468 (USA) (28 September 2012)
 »

Company Credits

Production Co:

, ,  »
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Technical Specs

Sound Mix:

Color:

Aspect Ratio:

2.35 : 1
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Did You Know?

Trivia

The advertising campaign for the movie included 100 QR codes, four of which can be found on the movie poster. See more »

Goofs

In two shots we see the list of brands that Misha is crossing out, he crosses out "Burger" with two lines. Later, when he is crossing out other brands, "Burger" has only one line through it. See more »

Quotes

Bob: [getting drunk] It's not a real burger, Misha, if I can't have extra ketchup. It's just a fucking... it's a fucking facade. This whole country is just like one Hollywood back lot, fucking, facade. And it's a really shitty made one, at that.
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Connections

Spoofs When Harry Met Sally... (1989) See more »

Soundtracks

Sans Toi
Written by Scott Fisher & Jesus Flores
Performed by by Scott Fisher
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User Reviews

 
A realistic theory about how the world goes on...
2 February 2013 | by (Italy) – See all my reviews

There are many different way is possible to exploit the basic theme of this movie "The great capitalist groups controlling our desires for unnecessary goods thought branding".. we can argue for ages about what would be the most suitable way to deal with these topic without finding a solution. This movie deal this the topic in a very original way, someway indirect in the beginning, and focused mostly on the idea of beauty and food consumption. The story takes part in Russia that is quite a fresh terrain for capitalist intrusion in a huge market (at least it was more than a decade ago...), a great choice! Russia is still not a place where huge fat people do not cross in the streets at every corner(like USA)and you can see around many beautiful women who never had need of plastic surgery or either intensive daily workout in a gym... the movie let us see how a country can be transformed through advertising and mass hysteria, and deal with the absurdity of what is somehow usual nowadays: feeling the need of answering the charming call of a brand (foods, cellphones, computers, TV-shows...).

I really loved the movie and the idea of the brands influencing our lives, I really do not understand it scored so badly in many reviews; I'm sure that either Mc-Donalds or Coca-Cola would be happy to have this movie forgotten....


14 of 20 people found this review helpful.  Was this review helpful to you?

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