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In future Moscow, where corporate brands have created a disillusioned population, one man's effort to unlock the truth behind the conspiracy will lead to an epic battle with hidden forces that control the world.

Directors:

, (as Alexander Doulerain)

Writers:

, (as Alexander Doulerain)

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Cast

Cast overview, first billed only:
...
...
...
Bob
...
Mariya Ignatova ...
Master of Ceremony (as Maria Ignatova)
Roman Petrenko ...
Anastasiya Nefedova ...
Fast Food Executive #2 (as Anastasia Nefedova)
Nick Harvey ...
John Laskowski ...
Douglas A. Reno ...
Fast Food Executive #5 (as Douglas Reno)
Gary Brierley ...
Andrey Kaykov ...
Pavel (as Andrei Kaikov)
Viktoriya Popova ...
Screaming Woman (as Viktoria Popova)
Jamie Bradshaw ...
Mr. Johnson
...
Yuri Nikolaevich (scenes deleted) (as Viktor Verzhbitsky)
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Storyline

The film starts with documentary-style flashbacks showing Misha's rise to a powerful marketing executive. Now in Moscow 2017, Misha is a powerful marketing executive working to spread Western brands, and like the businesses he works for nothing will stop him in his greed, until the imprisonment and death of an overweight girl undergoing extensive plastic surgery to become skinny. Following a vision in which Misha sacrifices a heifer to God, he begins to receive strange visions depicting the brands control over people. He returns to work and guided by these visions, Misha attempts to stop the growth of the brands in post-Communist Russia by encouraging the brand to attack each other in their advertising campaigns. There is some debate whether Misha believes that the worship of global brands is Idolatry and his visions depicting the brands are controlling people causing them to sin, or whether his belief is that monopoly is evil and his intention is to create a Western style free-market...

Plot Summary | Add Synopsis

Taglines:

Crack the code. Take back your mind.


Motion Picture Rating (MPAA)

Rated R for language and some sexual content | See all certifications »

Parents Guide:

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Details

Official Sites:

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Country:

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Language:

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Release Date:

7 September 2012 (USA)  »

Also Known As:

The Mad Cow  »

Filming Locations:

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Box Office

Opening Weekend:

$240,565 (USA) (7 September 2012)

Gross:

$353,468 (USA) (28 September 2012)
 »

Company Credits

Production Co:

, ,  »
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Technical Specs

Sound Mix:

Color:

Aspect Ratio:

2.35 : 1
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Did You Know?

Trivia

The advertising campaign for the movie included 100 QR codes, four of which can be found on the movie poster. See more »

Goofs

In two shots we see the list of brands that Misha is crossing out, he crosses out "Burger" with two lines. Later, when he is crossing out other brands, "Burger" has only one line through it. See more »

Quotes

Bob: [getting drunk] It's not a real burger, Misha, if I can't have extra ketchup. It's just a fucking... it's a fucking facade. This whole country is just like one Hollywood back lot, fucking, facade. And it's a really shitty made one, at that.
See more »

Soundtracks

Nasha Russia
Written & Performed by Pavel Volya
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User Reviews

 
Not just a Cult Classic, and important film.
19 January 2013 | by (Boston) – See all my reviews

I saw the trailer and I saw the movie that the trailer advertised and it exceeded my expectations. Buy a decibel meter from radio shack, the volume does go up during commercials, even though it's illegal. The consumer based economy is a sham, beef production is a drain on the ecology, you don't need all that "stuff" but you want it because they get you starting with the cartoons you watch as a kid. The film is edgy and in your face, it's clear many people are offended rather than enlightened. The performances of Stoppard, Sobieski, von Sydow and Tambor are extraordinary. It's funny if you have a cynical bone in you body and don't take yourself too seriously because it does strike at the core of our culture. Jamie Bradshaw and Aleksandr Duleraynare a pair to watch. A truly sublime film.


14 of 24 people found this review helpful.  Was this review helpful to you?

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