Shot in 5 days in the streets of Brooklyn and New York City.
The commercial premiered online on August 25, 2010, and was later released on TV in September 2010. It kept being played on TV and in international airports worldwide years after its original release.
Amalie Bruun, the "brunette girlfriend" and Ingrid Sophie Schram, who played Sofi, were both blonde in real life, which caused a problem on the dress rehearsal day, as it was difficult to recognize the actress in the film. Bruun ended up wearing a brunette wig on set.
Gaspard Ulliel and Ingrid Sophie Schram exchanged gifts after working together on this commercial. Ulliel gave her the DVD of Atom Egoyan's Exotica (1994) and Schram gave him a copy of Jerzy Kosinski's novel "The Painted Bird".