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Consuming Kids: The Commercialization of Childhood (2008)

Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and ... See full summary »
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Cast

Credited cast:
Daniel Acuff ...
Himself
Enola Aird ...
Herself
Michael Brody ...
Himself
...
Himself (archive footage)
Nancy Carlsson-Paige ...
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Peggy Charren ...
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Fred Furth ...
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Josh Golin ...
Himself
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Himself (archive footage)
Lucy Hughes ...
Herself
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Himself (archive footage)
Allen Kanner ...
Himself
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Storyline

Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children's marketing and its impact on the health and well-being of kids. Written by The Media Education Foundation

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Release Date:

29 October 2008 (USA)  »

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1.33 : 1
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Quotes

[first lines]
James U. McNeal: [pioneering youth marketer] The consumer embryo begins to develop during the first year of existence. Children begin their consumer journey in infancy. And they certainly deserve consideration as consumers at that time.
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User Reviews

An absolutely must-see
17 May 2013 | by (Brazil) – See all my reviews

If you like to think about our society and how people live nowadays, you must see this documentary. Of course documentary movies are not about reality simply as it is: they want to convince you about something showing facts that can support their argument. In this case, it is a fair talk to have with people, because advertisement is ridiculously unfair to children. This leads kids to problems that parents do not have idea, such as health, mental and social ones. As a parent, you should see this, as a person, you must see this if you want to understand what kind of world we are living in nowadays.

You can find it in YouTube if you want to take a look.


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