Consuming Kids: The Commercialization of Childhood (2008)

Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and ... See full summary »

Directors:

Adriana Barbaro, Jeremy Earp

Writers:

Adriana Barbaro, Jeremy Earp

Stars:

Daniel Acuff, Enola Aird, Michael Brody

Cast

Credited cast:
Daniel Acuff	...	Himself
Enola Aird	...	Herself
Michael Brody	...	Himself
George W. Bush	...	Himself (archive footage)
Nancy Carlsson-Paige	...	Herself
Peggy Charren	...	Herself (archive footage)
Anderson Cooper	...	Himself (archive footage)
Cindy Crawford	...	Herself (archive footage)
Fred Furth	...	Himself (archive footage)
Charles Gibson	...	Himself (archive footage)
Josh Golin	...	Himself
Sean Hannity	...	Himself (archive footage)
Lucy Hughes	...	Herself
Robert A. Iger	...	Himself (archive footage)
Allen Kanner	...	Himself

Storyline

Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children's marketing and its impact on the health and well-being of kids.

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Plot Keywords:

children | marketing | childhood | ethics | celebrity endorsement | 

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Genres:

Documentary

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Details

Official Sites:

Official site

Country:

USA

Language:

English

Release Date:

29 October 2008 (USA)

Company Credits

Production Co:

Media Education Foundation

Technical Specs

Runtime:

66 min

Color:

Color

Aspect Ratio:

1.33 : 1

Did You Know?

Quotes

[first lines]
Himself (McNeal, James U.): [pioneering youth marketer] The consumer embryo begins to develop during the first year of existence. Children begin their consumer journey in infancy. And they certainly deserve consideration as consumers at that time.

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