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ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential ... See full summary »



(original concept), (original concept) | 1 more credit »
2 wins & 2 nominations. See more awards »



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Credited cast:
Lee Clow ...
Jim Durfee ...
Cliff Freeman ...
Jeff Goodby ...
David Kennedy ...
Hal Riney ...
Phyllis K. Robinson ...
Rich Silverstein ...
Mary Wells ...
Dan Wieden ...


ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for "Just Do It," "I Love NY," "Where's the Beef?," "Got Milk," "Think Different," and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their... Written by Anonymous

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Creativity can solve anything




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Release Date:

21 August 2009 (USA)  »

Also Known As:

Tehni kai diafimisi  »

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Hal Riney: [First lines] The frightening and most difficult thing about being what somebody calls a creative person is that you have absolutely no idea where any of your thoughts come from, really. And especially, you don't have any idea about where they're going to come from tomorrow.
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User Reviews

I am so important 101
10 April 2012 | by (United States) – See all my reviews

This film is like listening to a snake oil salesmen defend his lies as if it's theater art.

If you could be a fly on the wall at an ad agency then you'd know they are whores that help people sell things - an idea, a product, a service, an attitude, a brand...whatever.

They call it art. They're right. It's the art of manipulation.

Compare advertising to Nazi propaganda. The only difference is that instead of soda, Nazi propaganda sold the idea of a superior race that needed to 'cleanse' the world of some so-called unfit humans.

They further claim that they can't sell people what they don't want.

Sounds innocent enough until you walk through the logic. Men want women. Male ad viewers see popular men drink beer and get women in a club. Male viewer buys beer in club and drinks alone. Yes, ads can't sell you what you don't want. Their job is to sell you what you do want without actually giving it to you.

3 of 22 people found this review helpful.  Was this review helpful to you?

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Terrific study of a subject we've all been over-exposed to. moore2772
Creative ? nalini-kluth-735-879554
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