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Art & Copy (2009)

6.8
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Ratings: 6.8/10 from 1,154 users   Metascore: 62/100
Reviews: 7 user | 27 critic | 10 from Metacritic.com

ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential ... See full summary »

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Title: Art & Copy (2009)

Art & Copy (2009) on IMDb 6.8/10

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Cast

Credited cast:
Lee Clow ...
Himself
Jim Durfee ...
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Cliff Freeman ...
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Jeff Goodby ...
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David Kennedy ...
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...
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...
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Hal Riney ...
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Phyllis K. Robinson ...
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Ed Rollins ...
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Rich Silverstein ...
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Mary Wells ...
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Dan Wieden ...
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Storyline

ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for "Just Do It," "I Love NY," "Where's the Beef?," "Got Milk," "Think Different," and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their... Written by Anonymous

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Creativity can solve anything

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Documentary

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21 August 2009 (USA)  »

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Art & Copy  »

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Quotes

Hal Riney: [First lines] The frightening and most difficult thing about being what somebody calls a creative person is that you have absolutely no idea where any of your thoughts come from, really. And especially, you don't have any idea about where they're going to come from tomorrow.
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User Reviews

 
Full of sound and even more sound but ultimately signifying nothing
4 May 2012 | by (United States) – See all my reviews

A myopic documentary about the advertising industry, Art & Copy is as lacking in critical analysis as it is historical context. The entire thing is ultimately little more than a collection of interviews generally with obscure professionals (albeit ones connected to a few iconic ads) while occasional statistics appear as segues between scenes. The resulting view of the advertising industry and its development is exceedingly shallow with virtually no take-away as well as nothing to balance the production out. The film seems to push advertising almost entirely as an art form where advertisers draw inspiration from thin air rather than a calculated process that creates benefits for the clients. Unsurprisingly, the statistics in the film refer to ad spends with no statistics relating to ad campaign return (instead you'll get either "It did well" or "The client decided to stop using the campaign").

Art & Copy really could have been so much more with a tighter focus and insights from the director. That said, the film is redeemed by a few interesting bits of trivia such as the origins of the slogan "Just do it"


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Terrific study of a subject we've all been over-exposed to. moore2772
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