3 items from 2012
This Friday, December 21st, is at the center of apocalyptian theories, Mayan prophecies, and the like. Indiewire's latest curation of Hulu's Documentaries page takes a look at doomsday scenarios large and small, their potential causes from political, economic, and environmental abuses, as well as more hopeful alternatives. Watch these docs now for free… before it's too late! Fanny Armstrong's "The Age of Stupid" provides an appropriate place to start. Her hybrid doc posits a future devastated by climate change, and a lone archivist - Peter Postlethwaite - who looks back to our present for its causes. The mix of real stories against a nightmarish but all-too-possible future scenario forces audiences to confront the ticking clock before permanent damage is done for generations to come. One such cautionary tale is revealed in Chris Perkel and Georgie Roland’s "The Town That Was." Centralia, Pa was once an active »
- Basil Tsiokos
We want to make a film about inequality with the impact of An Inconvenient Truth. You can help make it happen
I've long been passionate about the role that film can play in creating social change, and in the last few years it is starting to look as though this potential is being realised.
In 2006, Al Gore's An Inconvenient Truth was credited with raising global public awareness of climate change. Gore had been making presentations on the issue around the world for some time, but it was the film which took the message to millions. Why was it so effective? Film has the power to engage people on a number of levels: it can bring data to life, showing stories, themes and arguments in ways that words on a page cannot. And Gore's film also showed what could be done about the problem.
Films can also show the human side of statistics, »
- Katharine Round
In the age of the internet, marketing a documentary is all about targeting influencial bloggers and cultivating online communities
Most films find an audience through a few well-chosen ads in newspapers and a handful of reviews. Not Bill Cunningham New York, Richard Press's Oscar-nominated documentary about the 84-year-old New York Times fashion photographer. UK distributor Dogwoof made a conscious decision to target fashion bloggers, creating buzz about the film. About 50 of these so-called fashion "influencers" blogged about the film, creating what Dogwoof's chief executive, Andy Whittaker, calls "the perfect social storm". Welcome to marketing documentaries in the age of the internet.
"One of the key tricks is identifying influencers and tapping into them and co-ordinating that into the campaign," says Whittaker. "The first people we wanted to reach were those who understood the importance of Bill Cunningham."
Whittaker, who founded the independent distribution label eight years ago, used to be an executive at eBay, »
3 items from 2012
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