6 items from 2017
Universal’s “Split” took in $14.6 million at the Friday box office, twice as much as “xXx: Return of Xander Cage” did. Heading into the weekend, experts had thought “Split” and Vin Diesel’s “xXx” would battle it out, with both having been anticipated to earn in the high-teens to low-$20 million range. But the M. Night Shyamalan film is over performing — now, the film is looking at a weekend gross of $34 million. “Split” stars James McAvoy and was produced by Blumhouse for a reported budget of under $10 million. The film premiered at Fantastic Fest on Sept. 26 of last year. “Split” is being critically. »
- Beatrice Verhoeven
While last weekend's new releases failed to energize the box office, two of this week's new titles will top the weekend chart. M. Night Shyamalan's latest thriller, Split, and the return of Vin Diesel in the title role of xXx: Return of Xander Cage are both looking to score $20+ million openings while Hidden Figures and La La Land look to continue to capture audience attention amid their already-strong domestic runs. Additionally, this weekend features the release of The Founder into just over one thousand theaters and High Top releasing brings The Resurrection of Gavin Stone into 887 theaters as it hopes to attract the attention of the faith-based audience. At the top of the weekend box office expect to find M. Night Shyamalan's Split. Shyamalan's career has featured plenty of ups and downs, but following the performance of The Visit in 2015 and the solid early reviews for Split, we »
- Brad Brevet <firstname.lastname@example.org>
Fox’s historical drama “Hidden Figures,” which has won the past two weekends, is likely to remain a solid contender in the $15 million to $18 million range.
“Split” has been building buzz among its core fans since its debut screening at September’s Fantastic Fest in Austin, followed by an official screening at November’s AFI Festival in Los Angeles and 24 word-of-mouth screenings on Friday the 13th last week, mirroring the 24 personalities of McAvoy’s character. Critics seem to be embracing “Split,” which so carries an 75% “fresh” rating on Rotten Tomatoes.
Shyamalan is self-financing the $5 million project. »
- Dave McNary
Huahua Media and Shanghai Film Group made the investment into the action-thriller through a joint venture. They did not disclose the size of the investment, which also calls for the Huahua/Sfg venture to assist as China marketing partners for the film.
Diesel reprises his character in the movie as government operative Xander Cage from the 2002 movie “XXX.” The film, which opens Friday in the United States, also stars Samuel L. Jackson, Donnie Yen, Deepika Padukone, Ruby Rose, Kris Wu, and Nina Dobrev.
Vin Diesel Says Paramount Wants Another ‘xXx’ Movie
Huahua Media and Paramount have worked together on “Star Trek Beyond,” which generated $66 million in Chinese box office since its September release. Huahua was also one of Paramount’s China marketing partners »
- Dave McNary
In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Paramount Pictures claims the top spot in spending with “xXx: Return of Xander Cage.”
Ads placed for the thriller, the third in the “xXx” franchise, had an estimated media value of $6.87 million through Sunday for 1,089 national ad airings across 32 networks. (Spend figures are based on estimates generated from Jan. 9-15. Estimates may be updated after the chart is posted as new information becomes available.) Paramount Pictures prioritized its TV ad budget toward sports, spending heavily on airings during NFL Football and the College Football Playoff National Championship.
Just behind “xXx: Return of Xander Cage” in second place: Paramount’s “Monster Trucks,” which saw 1,689 national ad airings across 33 networks, with an estimated media value of $6.33 million.
Under its new ownership, Revolution will continue to operate as a standalone business led by chief executive officer Vince Totino and chief operating officer Scott Hemming, who now also serves as president.
The Fortress companies bought Revolution in June, 2014, for an estimated $250 million. Since then, the company acquired rights to 80 additional feature films, produced “xXx: Return of Xander Cage,” and secured deals to exploit the company’s library. The sale of Revolution was part of a plan to recapitalize Revolution — which had stopped film production in 2007 — and position it for growth.
Joe Roth founded Revolution in 2000 as a strategic partnership with Starz Entertainment, Sony Pictures, and 20th Century Fox. The company was never able to deliver a blockbuster hit and was better known for disappointments such as “Gigli” and “Hollywood Homicide.” »
- Dave McNary
6 items from 2017
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