Madagascar 3: Europe's Most Wanted
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2 items from 2015

Home and Get Hard Perform Well at Box Office

30 March 2015 5:36 AM, PDT | | See recent Worst Previews news »

DreamWorks' animated film "Home" easily took first place at the domestic box office by grossing $54 million, marking the best opening for a DreamWorks Animation film since "Madagascar 3: Europe's Most Wanted" ($60 million) in 2012. "Home" added another $48 million from overseas for a worldwide debut of $102 million. The new movie cost $135 million to make, which means that it's now considered a hit. Unfortunately, "Home" has an unimpressive 47% fresh rating on RottenTomatoes. The other new wide release of the weekend was the comedy "Get Hard," starring Will Ferrell and Kevin Hart. It took second place with $34.6 million. A great result for a movie that cost $40 million. "Get Hard" has a 31% fresh rating. Meanwhile, "It Follows" horror film expanded to 1,218 location to take fifth place at the box office with $4 million. The new movie has now earned a total of $4.8 million and will likely get an even wider release next weekend. "It Follows" has an amazing 95% fresh rating. »

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Box Office: Rihanna and J-Lo power 'Home' to no. 1 Friday over 'Get Hard'

28 March 2015 12:01 PM, PDT | Hitfix | See recent Hitfix news »

DreamWorks Animation only has one release in 2015, "Home."  Considering how much investors constantly scrutinize the studio that put a lot of pressure on the publicly traded company and its marketing and distribution partner, 20th Century Fox, to turn it into a hit.  After Friday's opening, CEO Jeffrey Katzenberg can take a huge sigh of relief. "Home" took the top spot on its opening day with $15.6 million.  Since pre-release polling indicated strong family interest (it's a CG animated movie) it should perform even better on Saturday and possibly even Sunday.  That means it could end up with $55-58 million over the three-day and become DreamWorks Animation's biggest opening since "Madagascar 3: Europe's Most Wanted" earned $60 million in June 2012.  No matter where it falls, "Home's" opening takes some pressure off 20th Century Fox who consistently underperformed with Dwa Films domestically since "The Croods" was a surprise hit two years ago.  It's »

- Gregory Ellwood

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