Jaquie Brown is a young journalist who has found her niche as the light relief on prime time current affairs show ' McHuntly at 7'. However when the producers hire a new Fijian reporter who also seems to specialize in 'quirk', Jaquie discovers she's been scoring low with ethnic minorities and attempts to do something about it.
When Jaquie's best friend moves to the UK, Jaquie moves into a new house that is well out of her price range. Unable to find a suitable flatmate, Jaquie decides to exploit her celebrity status through cheap product endorsements and a part time job on breakfast radio with 'The Morning Monkeys'.
Kim manages to get Jaquie on a major ad campaign of celebrities supporting NZ Olympians. Jaquie's initial excitement is diminished when she realizes she's going to look a little dumpy standing alongside the country's top athletes. She therefore sets herself the impossible task of losing 10kgs in 10 days.
Acting on a sudden urge to give back to the community, Jaquie decides to look after a girl with special needs but realizes that philanthropy ain't always easy. Jaquie's agony is further fueled as she is continually mistaken for Jackie Clarke, but when it results in her losing her invite to the fashion event of the year, their mutual disdain for each other reaches boiling point.
Ian & Elena choose Serita as replacement host for the live 7pm show while they cover a story in Iraq. Enraged, Jaquie frames Serita in order to get her fired and takes over hosting duties herself. But when the main story changes at the last minute, and Jaquie is told she'll be doing a live cross with the Prime Minister over a foreign trade controversy, she realizes she's a little out of her element.