IMDb > Objectified (2009)
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Objectified (2009) More at IMDbPro »

Videos (see all 2)
Objectified -- OBJECTIFIED is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. Director Gary Hustwit (HELVETICA) looks at the creativity at work behind everything from toothbrushes to tech gadgets, profiling the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It's about personal expression, identity, consumerism, and sustainability. Through verite footage and in-depth conversations, the film documents the creative processes of some of the world's most influential product designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?
Objectified -- An in-depth look at industrial art and how it impacts our lives, including interviews with designers from London, Tokyo, Paris, New York and more.


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7.1/10   2,358 votes »
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Up 12% in popularity this week. See why on IMDbPro.
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Release Date:
22 May 2009 (UK) See more »
A feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. | Add synopsis »
User Reviews:
Don't have an Ambien? See more (5 total) »


Paola Antonelli ... Herself - Design Curator, Museum of Modern Art (New York)
Chris Bangle ... Himself - Former Design Director, BMW Group (Munich)
Andrew Blauvelt ... Himself - Design Curator, Walker Art Center
Erwan Bouroullec ... Himself - Designer (Paris)
Ronan Bouroullec ... Himself - Designer (Paris)
Anthony Dunne ... Himself - Designer (London)
Agnete Enga ... Herself - Senior Industrial Designer, Smart Design
Dan Formosa ... Himself - Design & Research, Smart Design (New York)
Naoto Fukasawa ... Himself - Designer (Tokyo)
Jonathan Ive ... Himself - Senior VP Industrial Design, Apple (Cupertino)
Hella Jongerius ... Herself - Designer (Rotterdam)
Bill Moggridge ... Himself, co-founder IDEO
Marc Newson ... Himself - Designer (Paris)
Fiona Raby ... Herself - Designer (London)
Dieter Rams ... Himself - Former Design Director, Braun Kronberg (Germany)
Karim Rashid ... Himself - Designer (New York)
Alice Rawsthorn ... Herself - Design Editor, International Herald Tribune
Amber Shonts ... Herself
Davin Stowell ... Himself - CEO & Founder, Smart Design
Jane Fulton Suri ... Herself - IDEO
Rob Walker ... Himself - New York Times Magazine

Directed by
Gary Hustwit 
Produced by
Gary Hustwit .... producer
Sharon Hustwit .... associate producer
Jakob Trollbäck .... associate producer
Cinematography by
Luke Geissbuhler (director of photography) (as Luke Geissbühler)
Film Editing by
Joe Beshenkovsky 
Sound Department
Singeli Agnew .... sound recordist
Brian Bracken .... sound designer
Valerio Cerini .... sound recordist
Joel Jaffe .... sound recordist
Matty Nematollahi .... sound recordist
Sam Pullen .... sound recordist
Lou Teti .... sound re-recording mixer
Lou Teti .... sound
Camera and Electrical Department
Kevin Fritz .... additional camera operator
Gary Hustwit .... additional photographer
James Longley .... additional photographer
Ben Wolf .... additional photography
Editorial Department
Ira Schweitzer .... colorist
Other crew
Trish Dalton .... production coordinator
Gary Cohen .... special thanks

Production CompaniesOther Companies

Additional Details

Also Known As:
75 min
Aspect Ratio:
1.78 : 1 See more »

Did You Know?

Herself - Design Editor, International Herald Tribune:Arguably, the biggest single challenge facing every area of design right now is sustainability. It's no longer possible for designers to ignore the implications of continuing to produce more and more new stuff that sometimes we need and sometimes we don't need...See more »
Movie Connections:
Followed by Urbanized (2011)See more »
I Like Van Halen Because My Sisters Says They Are CoolSee more »


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0 out of 1 people found the following review useful.
Don't have an Ambien?, 12 August 2015
Author: carbuff

I'm into this kind of stuff, but, man, dull, dull, dull.

It starts off with some promise, but gets slower and slower and more and more boring as it goes along. The talking heads (some of whom are quite famous) get more and more full of themselves as the agony progresses, although, surprisingly, there aren't quite as many skinny jeans and narrow rectangular glass frames as expected (and where were all of the black tee shirts?). On the bright side, this film may be perfect for the hipster-in-training.

There were hardly any actual objects of interesting industrial design (really hardly any objects at all), a deficiency, I guess, that was supposed to be compensated by the rich and sumptuous feast of self-important blather.

I occasionally subscribe to "Dwell" and "Architectural Record", as much for the cool things, as for the entertainingly complex, pseudo-intellectual claptrap that "designers" and architects spout. Unfortunately, this program has few very few cool things, but an awful lot of very tedious designers (!!!) very tediously elucidating their very tedious design philosophies. (I'm pretty sure that after most of the interviews were finished the subjects lay back, cuddled with their laptops, and smoked a cigarette.)

In the end, it just became all too much (or is that, too little?), so I didn't quite make it to the bitter end--I had to do the dishes. On the other hand, if you're having trouble falling asleep...

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