IMDb > Objectified (2009)
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Objectified (2009) More at IMDbPro »

Videos (see all 2)
Objectified -- OBJECTIFIED is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. Director Gary Hustwit (HELVETICA) looks at the creativity at work behind everything from toothbrushes to tech gadgets, profiling the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It's about personal expression, identity, consumerism, and sustainability. Through verite footage and in-depth conversations, the film documents the creative processes of some of the world's most influential product designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?
Objectified -- An in-depth look at industrial art and how it impacts our lives, including interviews with designers from London, Tokyo, Paris, New York and more.


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7.1/10   2,320 votes »
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Release Date:
22 May 2009 (UK) See more »
A feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. | Add synopsis »
User Reviews:
Engaging, informative and thought-provoking. See more (5 total) »


Paola Antonelli ... Herself - Design Curator, Museum of Modern Art (New York)
Chris Bangle ... Himself - Former Design Director, BMW Group (Munich)
Andrew Blauvelt ... Himself - Design Curator, Walker Art Center
Erwan Bouroullec ... Himself - Designer (Paris)
Ronan Bouroullec ... Himself - Designer (Paris)
Anthony Dunne ... Himself - Designer (London)
Agnete Enga ... Herself - Senior Industrial Designer, Smart Design
Dan Formosa ... Himself - Design & Research, Smart Design (New York)
Naoto Fukasawa ... Himself - Designer (Tokyo)
Jonathan Ive ... Himself - Senior VP Industrial Design, Apple (Cupertino)
Hella Jongerius ... Herself - Designer (Rotterdam)
Bill Moggridge ... Himself, co-founder IDEO
Marc Newson ... Himself - Designer (Paris)
Fiona Raby ... Herself - Designer (London)
Dieter Rams ... Himself - Former Design Director, Braun Kronberg (Germany)
Karim Rashid ... Himself - Designer (New York)
Alice Rawsthorn ... Herself - Design Editor, International Herald Tribune
Amber Shonts ... Herself
Davin Stowell ... Himself - CEO & Founder, Smart Design
Jane Fulton Suri ... Herself - IDEO
Rob Walker ... Himself - New York Times Magazine

Directed by
Gary Hustwit 
Produced by
Gary Hustwit .... producer
Sharon Hustwit .... associate producer
Jakob Trollbäck .... associate producer
Cinematography by
Luke Geissbuhler (director of photography) (as Luke Geissbühler)
Film Editing by
Joe Beshenkovsky 
Sound Department
Singeli Agnew .... sound recordist
Brian Bracken .... sound designer
Valerio Cerini .... sound recordist
Joel Jaffe .... sound recordist
Matty Nematollahi .... sound recordist
Sam Pullen .... sound recordist
Lou Teti .... sound re-recording mixer
Lou Teti .... sound
Camera and Electrical Department
Kevin Fritz .... additional camera operator
Gary Hustwit .... additional photographer
James Longley .... additional photographer
Ben Wolf .... additional photography
Editorial Department
Ira Schweitzer .... colorist
Other crew
Trish Dalton .... production coordinator
Gary Cohen .... special thanks

Production CompaniesOther Companies

Additional Details

75 min
Aspect Ratio:
1.78 : 1 See more »

Did You Know?

Himself - CEO & Founder, Smart Design:If I think of my admiration for Eames, it was an admiration for his ability to identify the qualities of new materials, which could be used to create new objects, but nobody worried about whether fiberglass was going to cause disease or going to be difficult to dispose of...
See more »
Movie Connections:
Follows Helvetica (2007)See more »
I Like Van Halen Because My Sisters Says They Are CoolSee more »


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4 out of 5 people found the following review useful.
Engaging, informative and thought-provoking., 21 October 2010
Author: droidonthemoon from Japan

First off, just to let you know, I'm a designer. I say that because it may mean that I have more interest in the subject than most. Objectified however really points to the fact that we are ALL interested in this stuff. Far more than most consciously realize, and for those who do, probably more than we care to admit.

Gary Hustwit's previous, "Helvetica" is on my rack and gets viewed probably about once a year. It's just that kinda documentary. Objectified is, in my 'subjectified' opinion, not quite so good, not quite as thoroughly followed through but Hustwit remains one of my favorite documentarians.

Objectified is certainly engaging enough to pull you into the designing backstage of our world; the depth of thinking that goes behind much of what we take for granted. If you like "stuff" you'll like this movie. Even if you don't particularly care, then I still recommend it. Hustwit is again able to show just how powerful a pull we give to the things around us, what goes into them, and what we get out. You may find you care a lot more than you think you do. We really have a materialistic mindset and this is a good first step to seeing it clearly ... and maybe finding a way out.

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