ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential ... See full summary »
Using state-of-the-art equipment, a group of activists, led by renowned dolphin trainer Ric O'Barry, infiltrate a cove near Taijii, Japan to expose both a shocking instance of animal abuse and a serious threat to human health.
Himself - CEO and president, IDEO (Tim Brown):
If one's really honest with oneself, most of what we design ends up in a landfill somewhere. And I'm pretty sure most of the products that I have designed in my career, most instances of that, of the millions of things that have been produced are probably in landfills today. That isn't something that I was conscious of when I started working in design. It didn't even really sort-of occur to me because it doesn't really occur to us as a society, I think. Now, to be a designer, you have to take ...
See more »
First off, just to let you know, I'm a designer. I say that because it may mean that I have more interest in the subject than most. Objectified however really points to the fact that we are ALL interested in this stuff. Far more than most consciously realize, and for those who do, probably more than we care to admit.
Gary Hustwit's previous, "Helvetica" is on my rack and gets viewed probably about once a year. It's just that kinda documentary. Objectified is, in my 'subjectified' opinion, not quite so good, not quite as thoroughly followed through but Hustwit remains one of my favorite documentarians.
Objectified is certainly engaging enough to pull you into the designing backstage of our world; the depth of thinking that goes behind much of what we take for granted. If you like "stuff" you'll like this movie. Even if you don't particularly care, then I still recommend it. Hustwit is again able to show just how powerful a pull we give to the things around us, what goes into them, and what we get out. You may find you care a lot more than you think you do. We really have a materialistic mindset and this is a good first step to seeing it clearly ... and maybe finding a way out.
2 of 3 people found this review helpful.
Was this review helpful to you?