ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential ... See full summary »
Himself - CEO & Founder, Smart Design:
If I think of my admiration for Eames, it was an admiration for his ability to identify the qualities of new materials, which could be used to create new objects, but nobody worried about whether fiberglass was going to cause disease or going to be difficult to dispose of. I mean, life was a little simpler for him, in that regard. He could just think about using those materials for their best design attributes. But now, we have to face this idea that what we do is not just the way we create ...
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a closer look at the individual design and personality behind the objects we use in our everyday lives
Well edited and composed, Objectified is neither groundbreaking nor earth-shatteringly enlightening, but it holds the interest of the audience.
The transitions from subject to subject and interview to interview are smooth and unobtrusive, and the content of the documentary is interesting and cool. Form really does follow function in terms of the composition of this film, but given that it deals with the means by which design integrates itself seamlessly into our experience, the lack of bold choices becomes pertinent and is therefore less troublesome. If one is to be generous, it could even be supposed that this kind of difficult-to-notice editing is some kind of implicit statement of philosophy with regards to the role of design in the life of the individual.
An interesting film. Worth seeing.
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