Jill Swinburne: The game is very simple. Spread a rumour that something awful is going to happen. Turns out to be a lie. You actually do something a little less awful. Instead of dumping the filth in the dales, you dump it in the outskirts of Sheffield or Newcastle or Liverpool. And we all think "That's rather good. At least they're not dumping it in the dales."
Mr. Peterson: [nods agreement] Hmm
Jill Swinburne: What's a potentially nice human being like you doing in a cess-pit of a career like this Mr Peterson?
Mr. Peterson: The truthful answer is rising slowly.
[Slowly stands up]
Mr. Peterson: But rising.