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Service (2008) More at IMDbPro »Serbis (original title)

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Service -- A drama that follows the Pineda family in the city of Angeles. Bigamy, unwanted pregnancy, and possible incest are all part of their challenges, but the real "star" of the show is the movie theater that doubles as family business and living space.


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Down 24% in popularity this week. See why on IMDbPro.
Armando Lao (story) &
Boots Agbayani Pastor (story) ...
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Release Date:
25 June 2008 (Philippines) See more »
Service. It's the family business.
A drama that follows the travails of the Pineda family in the Filipino city of Angeles. Bigamy, unwanted pregnancy... See more » | Add synopsis »
7 wins & 15 nominations See more »
User Reviews:
Life in a "Family" theater. See more (9 total) »


  (in credits order) (verified as complete)
Gina Pareño ... Nanay Flor
Jaclyn Jose ... Nayda
Julio Diaz ... Lando
Coco Martin ... Alan
Kristoffer King ... Ronald (as Kristofer King)
Dan Alvaro ... Jerome
Mercedes Cabral ... Merly
Roxanne Jordan ... Jewel
Dido De La Paz ... Atty. Quintana (as Dido Dela Paz)
Buddy Caramat ... Tonette (as Buddy Salvador Caramat)
Bobby Jerome Go ... Jonas
Jemmalyn Galicia ... Susan
Julia Taylor ... Cross Dresser
Nico Taverna ... Santy
Aaron Rivera ... Ricky (as Aaron Christian Rivera)
Billy Ray Gali ... Student
Babylee Borromeo ... Peter
Arnold Toledo ... Serbis Boy
Benjie Filomeno ... Thief
Armando A. Reyes ... Old Gay from Manila (as Arman Reyes)
Armando Lao ... Gay with cellphone
Rex Due ... Policeman
Ted Amo ... Macho Gay
Rod Capua ... Policeman (as Rod Capua)
Clarence Ayuyao ... Cross Dresser
Blue Seal ... Flower Vendor
Andy Picache ... Edwin
Marites Nuñez ... Carol
Emerson Salangsang ... Edwin Kid 1
Ursula Tiotuico ... Edwin Kid 2
Gina Villa ... Distraught Mother
Ira Tuazon ... Daughter
Aldrin Zubiri ... Serbis Boy
Kevin Javier ... Serbis Boy
J.B. Parker ... Serbis Boy
Paul Espidido ... Serbis Boy
Reymond Mendoza ... Serbis Boy (as Raymond Mendoza)
Bryan Martin ... Serbis Boy
Ricardo Valbuena III ... Serbis Boy
Julius Habal ... Serbis Boy
Orlando Abion ... Serbis Boy
Alfie Baluyot ... Serbis Boy
Jeff Batungbakal ... Serbis Boy
Bong Santos ... Serbis Boy
Herminio Batungbakal ... Serbis Boy
J.R. Batungbakal ... Serbis Boy
Diego Marx Dobles ... Serbis Boy
Ryan Yanga ... Serbis Boy
Erika de Jesus ... Gay Patron
Richard Rodriguez ... Gay Patron
Marvin Rea ... Gay Patron
Rey Yumang ... Gay Patron
Reymar Belano ... Gay Patron
Eddie Carlos ... Gay Patron
Amang de Guzman ... Gay Patron
Shiela Sanchez ... Gay Patron
Vic Baguio ... Gay Patron
Dario Leosa ... Gay Patron
Ronel Javier ... Gay Patron
Pancho Pantig ... Gay Patron
Joy Aronce ... Gay Patron
Angus Miranda ... Gay Patron
Kyro Baldemor ... Soap Opera Actor (as Keiro Baldemor)
Jean Andrews ... Soap Opera Actor
Sofia Lee ... Soap Opera Actor
Kenji Valdez ... Soap Opera Actor

Gina Diaz ... Nun
Ofelia Gueco ... Nun
Jason Paul Laxamana ... Diner
Arianne Camille Rivera ... Diner
Charlie Mallari ... Diner
Cristina Sanchez Galicia ... Mother
Cherry Bengco ... Mother
Teresita Bengco ... Mother
Miriam Go ... Mother
Justin Bengco ... Jonas' Schoolmate
Reggie Paguio ... Jonas' Schoolmate
Justin Agustin ... Jonas' Schoolmate
Wally Agbuya ... Jonas' Schoolmate
Jayson Agustin ... Jonas' Schoolmate

Directed by
Brillante Mendoza  (as Brillante Ma. Mendoza)
Writing credits
Armando Lao (story) &
Boots Agbayani Pastor (story)

Armando Lao (screenplay)

Produced by
Didier Costet .... executive producer
Antonio del Rosario .... supervising producer
Renato Esguerra .... associate producer
Nolan Estacio .... post producer: Engine Room
Ferdinand Lapuz .... producer
J.C. Nigado .... supervising producer (as JC Nigado)
Original Music by
Gian Gianan 
Cinematography by
Odyssey Flores (director of photography)
Film Editing by
Claire Villa-Real 
Casting by
Ed Instrella 
Production Design by
Benjamin Padero 
Carlo Tabije 
Art Direction by
Harley Alcasid 
Deans Habal 
Makeup Department
Georginna Desuasido .... prosthetics (as Georgina Gesuasido)
Julius Gabor .... makeup artist
Production Management
Marc Ambat .... post-production supervisor: Optima Digital
Rod Capua .... production manager (as Rod Capua)
Pete Jimenez .... general manager: Optima Digital
Second Unit Director or Assistant Director
Aurel Ayson .... assistant director
Art Department
Orlando Abion .... propsman
Vilma del Rosario .... props buyer
Benjie Filomeno .... scenic artist
Jeff Galicia .... carpenter
Jessie Galicia .... carpenter
Joel Sanchez .... set man
Jun Sanchez .... set man
Eric Valera .... carpenter
Sound Department
Prisciano Canape .... boom-man: MIDI Sound Studios (as Priciano Canapi)
Emmanuel Nolet Clemente .... sound
Julius Habal .... haze machine operator: MIDI Sound Studios
Jojo Jacinto .... sound recordist: MIDI Sound Studios
Joseph Santos .... boom-man: MIDI Sound Studios
Benido Viaña Jr. .... sound recordist: Opticolors
Visual Effects by
Joel Alagao .... digital effects artist: Optima Digital
Jackson An .... engineer: Optima Digital
Tess Bautista .... digital effects artist: Optima Digital
Eric Carlos .... resolve colorist: Optima Digital
Frank Chico .... engineer: Optima Digital
Ice Cruz .... y front colorist: Optima Digital
James Ecito .... resolve colorist: Optima Digital
Marilen Magsaysay .... resolve colorist: Optima Digital
Nelson Medina .... digital effects artist: Optima Digital
Leo Mendoza .... digital effects artist: Optima Digital
Ruben Ramirez .... engineer: Optima Digital
Lope Robredillo .... engineer: Optima Digital
Abi Sta. Ana .... digital effects artist: Optima Digital
Stephen Sy .... visual effects supervisor: Optima Digital
Marlon Boribor .... stunts
Jhony Casayuran .... stunts
Arnel Clarino .... stunts
Rodolfo Gedraga .... stunts
Regor Masilang .... stunts (as Rigor Masilang)
Obet Palaca .... stunts (as Obet Palaka)
Rigo Ramirez .... stunt director
Camera and Electrical Department
Harley Alcasid .... still photographer
Apple Anao .... video assist: CMB Film Services
Levi Barzo .... lights crew
Delfin Betiz .... lights crew
Walter Bolanos .... assistant cameraman (as Wally Bolanos)
Angelo Caldo .... lights crew
Allan Corpuz .... lights crew
Benjie De Vera .... gaffer
Jeffrey Dela Cruz .... camera operator
Darry Delina .... camera lifter: CMB Film Services (as Darry Delinia)
Ricky Faeldonia .... electrician: CMB Film Services
Jun Gatchalian .... clapper loader: CMB Film Services
Ronald Matias .... generator caretaker: CMB Film Services
William Mayuga .... lights crew
Edgardo Panahon .... lights crew
Arvin Rait .... second assistant cameraman: CMB Film Services
Welson Rendon .... lights crew
Julius Salarda .... behind-the-scenes camera
Frannie Santos .... lights crew
Mario Santos .... lights crew
Costume and Wardrobe Department
Hedjie Calagui .... wardrobe (as Hedji Calagui)
Editorial Department
Antonio Acurin .... negative checker/asembler: Opticolors
Larry Castillo .... post-production producer: Optima Digital
K.C. Pamintuan .... post production coordinator: Optima Digital (as Kacey Pamintuan)
Armen Teh .... color grader: Opticolors
Transportation Department
Boyet Abajero .... driver
PJ Agtarap .... driver
Louie Aquino .... driver
Bonifacio Esguerra .... driver
Ryan Ligarte .... driver
Johan Lojero .... driver
Domeng Mumar .... driver
Other crew
Michael Abajero .... utility
Restie Adriano .... engineer: Opticolors
Salvador Alfaro .... positive machine operator: Opticolors
Eduardo Alvaro Jr. .... film revisor/projectionist: Opticolors
Ranniel Araw .... engineer: Engine Room
Glenn Mark Ariel .... subtitler
Aurel Ayson .... dialect coach
Maureen Baniqued .... traffic coordinator: Opticolors
Joselito Cerbito .... film revisor/projectionist: Opticolors
Rene Colinares .... catering services: Dante's Peak Catering Services
Christian Cortez .... systems administrator: Optima Digital
Aurora Cruz .... production coordinator
Aries David .... animal trainer
Diego Marx Dobles .... assistant script supervisor
Diego Marx Dobles .... dialect coach
Bernard Esguerra .... catering services: Dante's Peak Catering Services
Odette Filio .... chief operating officer: Engine Room (as Odette F. Filio)
Ver Ian Flores .... catering services: Dante's Peak Catering Services
Aileen Gabriel .... traffic coordinator: Engine Room
Cristina Galicia .... dialect coach
Ronald Lacumbis .... catering services: Dante's Peak Catering Services
Jason Paul Laxamana .... dialect coach
Jason Paul Laxamana .... script supervisor
Jesthela Lizardo .... marketing manager: Optima Digital
Raffy Magsaysay .... head: MIDI Sound Studios
Marivic Manguiat .... project coordinator: Opticolors
Ronnie Mazan .... engineer: Opticolors
Brandon Rambo Mendoza .... utility
Edmon Moya .... utility (as Edmond Moya)
Steven Orrica .... engineer: Engine Room (as Steve Orrica)
Freddie Pagnamitan .... printer operator: Opticolors
Roel Peralta .... utility
Marizaly J. Quitania .... researcher
Nelson Ramos .... negative machine operator: Opticolors
Ronald Rebua .... catering services: Dante's Peak Catering Services
Angie Reyes .... head: MIDI Sound Studios
Catalino Reyes .... engineer: Opticolors
John Paul Reyes .... head: MIDI Sound Studios
Joel Sanchez .... dialect coach
Jun Sanchez .... dialect coach
Sandy Santamaria .... sales manager: Opticolors
Ferdinand Santos .... printer operator: Opticolors
Eng Tamayo .... sales producer: Optima Digital
George Toralba .... technical operations manager: Opticolors
Allan Ulaso .... positive machine operator: Opticolors (as Alan Ulaso)
Ike Veneracion .... vice president of creative services: Engine Room
Benido Viaña Jr. .... engineering head: Opticolors
Bruno Barde .... press attache: France (uncredited)
Agnès Leroy .... press attache: France (uncredited)
Céline Petit .... press attache: France (uncredited)
Crew verified as complete

Production CompaniesDistributorsSpecial EffectsOther Companies

Additional Details

Also Known As:
"Serbis" - Philippines (original title)
See more »
Rated R for sexual content, nudity and language
87 min
Aspect Ratio:
1.85 : 1 See more »
Sound Mix:
Argentina:18 | France:-12 (with warning) | Netherlands:16 | New Zealand:R18 | Philippines:R-18 (MTRCB) (re-rating) | Philippines:X (original rating) | Portugal:M/18 | Singapore:R21 (cut) | USA:R

Did You Know?

French visa # 121615 delivered on 28-10-2008.See more »
Movie Connections:
References Salat sa ligaya (2004)See more »


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25 out of 27 people found the following review useful.
Life in a "Family" theater., 24 September 2008
Author: Chris Knipp from Berkeley, California

A dilapidated Filipino movie theater is the star of this film, but it's not a dark, haunted place like the cinema of Tsai Ming-liang's austere Goodbye, Dragon Inn. Located in the city of Angeles in the Philippines, this one, only partly ironically called "Family," is active, in fact overactive, and holes in walls leave it open to invasions from goats and its lower floor is exposed to the noises of a busy street crammed with pedestrians, motorcycles, cars, and trucks at all hours.

Serbis shows heterosexual porn movies all day long while numerous gay hustlers ply their trade for the pleasure of older gay men, performing fellatio or having it performed on them in the seats and in the back of the big auditorium. "Serbis" means "service" and is the rallying cry of the gay rent boys. The theater is run by the Pineda family, who come and go, they live upstairs, they run a fast food restaurant on the ground floor, and they deal with such personal problems as bigamy, unwanted pregnancy, possible incest, and a boil on an attractive young male bum. This film, which includes clips of the porno, live sex involving the family and the in-house prostitutes, is Mendoza's seventh feature film and was an official selection of the 2008 Festival de Cannes.

Events happen on a "Wednesday (the day for the novena to the Mother of Perpetual Help) in October (month-long feast of Our Lady of the Rosary)"--I'm quoting from the distributor's material. The rather regal Nanay Flor (Gina Pareno) has filed a bigamy case against her estranged husband Tatay Edwinand goes to court to see the years-long case finally decided. Alan (Coco Martin) is a young man upstairs who paints busty nudes on the wall; he's the one who has a boil on his bum. He has sex with his girlfriend Merly (Mercedes Cabral) and has just learned to his dismay that she is pregnant. Nayda (Jacky Jose), who mans the theater while Nanay For is at court, is married but drawn to her cousin Ronald, who is also in the building. She sees to having the right movie posters up, and argues with her husband, Lando, on the phone, because Mr. El Lobo, the soft drink distributor, has to be paid. Lando (Julio Diaz) mans the little restaurant, not always successfully; a young man cheats him out of 30 pesos and he can't get it back. There is another brother, Ronald (Kristopher King). There's also a little bespectacled schoolboy, Jonas, who's good in math. The things he sees! Nanay Flor says that they had three theaters, but have had to close the other two because they weren't making money, and this one is failing.

Nanay Flor loses the case, and to her disappointment her youngest son, Jerome (Dan Alvaro) testifies against her. She is further distressed to learn that the film rentals are going up. Serbis is replete with actual details of this kind, and even shows Alan delivering reels to a bus and picking up the new ones for the week.

Excitement happens when a purse-snatcher tries to take refuge in the theater but customers, the family, and cops all chase him. The lights go on exposing the many "serbis" boys 'in flagrante.' When the thief is caught the lights go down, the film resumes, and the "serbis" boys are back to work. At another point a small white goat has escaped into the theater and appears just below the screen. Another chase. To recover from her horrible day, Nanay Flor takes a bath in the shoddy bathroom (the Gent's is flooded), grooms herself and dresses in black, and goes down to the ticket window facing out, ready for anything.

After symbolically popping his boil, Alan has impulsively packed a bag and run away. way.

Carlo Tabije and Benjamin Padero deserve notice for their set designs (the field in which Mendoza got his start); Odyssey Flores' cinematography is rough at times, but effective. The processing gives the images too edgy a look at times. The lighting isn't bad, but there is way too much street noise, and those who argue the whole production is exploitive and crude aren't far off the mark, but the depiction of a family isn't without interest, though this has none of the poetry and mood of other films about the devolution of a place.

This is as if a Third World 'telenovela,' with X-rated sex added, was all crammed into a single comprehensive 90-minute episode. It's an impressive achievement, but a little bit indigestible. Mendoza's earlier film 'Foster Child' received an ovation at the previous Cannes festival. He has produced something sui generis this time and it would appear that there is life in the Filipino film industry.

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