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Service (2008) More at IMDbPro »Serbis (original title)

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Service -- A drama that follows the Pineda family in the city of Angeles. Bigamy, unwanted pregnancy, and possible incest are all part of their challenges, but the real "star" of the show is the movie theater that doubles as family business and living space.


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Up 1% in popularity this week. See why on IMDbPro.
Armando Lao (story) &
Boots Agbayani Pastor (story) ...
View company contact information for Service on IMDbPro.
Release Date:
25 June 2008 (Philippines) See more »
Service. It's the family business. See more »
A drama that follows the travails of the Pineda family in the Filipino city of Angeles. Bigamy, unwanted pregnancy... See more » | Add synopsis »
9 wins & 15 nominations See more »
User Reviews:
A Homage to and Criticism of the Philippine Cinema See more (9 total) »


  (in credits order) (verified as complete)
Gina Pareño ... Nanay Flor

Jaclyn Jose ... Nayda
Julio Diaz ... Lando

Coco Martin ... Alan

Kristoffer King ... Ronald (as Kristofer King)
Dan Alvaro ... Jerome

Mercedes Cabral ... Merly
Roxanne Jordan ... Jewel

Dido de la Paz ... Atty. Quintana (as Dido Dela Paz)
Buddy Caramat ... Tonette (as Buddy Salvador Caramat)
Bobby Jerome Go ... Jonas
Jemmalyn Galicia ... Susan
Julia Taylor ... Cross Dresser
Nico Taverna ... Santy
Aaron Rivera ... Ricky (as Aaron Christian Rivera)
Billy Ray Gali ... Student
Babylee Borromeo ... Peter
Arnold Toledo ... Serbis Boy
Benjie Filomeno ... Thief
Armando A. Reyes ... Old Gay from Manila (as Arman Reyes)
Armando Lao ... Gay with cellphone
Rex Due ... Policeman
Ted Amo ... Macho Gay
Rod Capua ... Policeman (as Rod Capua)
Clarence Ayuyao ... Cross Dresser
Blue Seal ... Flower Vendor
Andy Picache ... Edwin
Marites Nuñez ... Carol
Emerson Salangsang ... Edwin Kid 1
Ursula Tiotuico ... Edwin Kid 2
Gina Villa ... Distraught Mother
Ira Tuazon ... Daughter
Aldrin Zubiri ... Serbis Boy
Kevin Javier ... Serbis Boy
J.B. Parker ... Serbis Boy
Paul Espidido ... Serbis Boy
Reymond Mendoza ... Serbis Boy (as Raymond Mendoza)
Bryan Martin ... Serbis Boy
Ricardo Valbuena III ... Serbis Boy
Julius Habal ... Serbis Boy
Orlando Abion ... Serbis Boy
Alfie Baluyot ... Serbis Boy
Jeff Batungbakal ... Serbis Boy
Bong Santos ... Serbis Boy
Herminio Batungbakal ... Serbis Boy
J.R. Batungbakal ... Serbis Boy
Diego Marx Dobles ... Serbis Boy
Ryan Yanga ... Serbis Boy
Erika de Jesus ... Gay Patron
Richard Rodriguez ... Gay Patron
Marvin Rea ... Gay Patron
Rey Yumang ... Gay Patron
Reymar Belano ... Gay Patron
Eddie Carlos ... Gay Patron
Amang de Guzman ... Gay Patron
Shiela Sanchez ... Gay Patron
Vic Baguio ... Gay Patron
Dario Leosa ... Gay Patron
Ronel Javier ... Gay Patron
Pancho Pantig ... Gay Patron
Joy Aronce ... Gay Patron
Angus Miranda ... Gay Patron
Kyro Baldemor ... Soap Opera Actor (as Keiro Baldemor)
Jean Andrews ... Soap Opera Actor
Sofia Lee ... Soap Opera Actor
Kenji Valdez ... Soap Opera Actor
Gina Diaz ... Nun
Ofelia Gueco ... Nun

Jason Paul Laxamana ... Diner
Arianne Camille Rivera ... Diner
Charlie Mallari ... Diner
Cristina Sanchez Galicia ... Mother
Cherry Bengco ... Mother
Teresita Bengco ... Mother
Miriam Go ... Mother
Justin Bengco ... Jonas' Schoolmate
Reggie Paguio ... Jonas' Schoolmate
Justin Agustin ... Jonas' Schoolmate
Wally Agbuya ... Jonas' Schoolmate
Jayson Agustin ... Jonas' Schoolmate

Directed by
Brillante Mendoza  (as Brillante Ma. Mendoza)
Writing credits
Armando Lao (story) &
Boots Agbayani Pastor (story)

Armando Lao (screenplay)

Produced by
Didier Costet .... executive producer
Antonio del Rosario .... supervising producer
Renato Esguerra .... associate producer
Nolan Estacio .... post producer: Engine Room
Ferdinand Lapuz .... producer
J.C. Nigado .... supervising producer (as JC Nigado)
Original Music by
Gian Gianan 
Cinematography by
Odyssey Flores (director of photography)
Film Editing by
Claire Villa-Real 
Casting by
Ed Instrella 
Production Design by
Benjamin Padero 
Carlo Tabije 
Art Direction by
Harley Alcasid 
Deans Habal 
Makeup Department
Georginna Desuasido .... prosthetics (as Georgina Gesuasido)
Julius Gabor .... makeup artist
Production Management
Marc Ambat .... post-production supervisor: Optima Digital
Rod Capua .... production manager (as Rod Capua)
Pete Jimenez .... general manager: Optima Digital
Second Unit Director or Assistant Director
Aurel Ayson .... assistant director
Art Department
Orlando Abion .... propsman
Vilma del Rosario .... props buyer
Benjie Filomeno .... scenic artist
Jeff Galicia .... carpenter
Jessie Galicia .... carpenter
Joel Sanchez .... set man
Jun Sanchez .... set man
Eric Valera .... carpenter
Sound Department
Prisciano Canape .... boom-man: MIDI Sound Studios (as Priciano Canapi)
Emmanuel Nolet Clemente .... sound
Stéphane de Rocquigny .... re-recording mixer
Julius Habal .... haze machine operator: MIDI Sound Studios
Jojo Jacinto .... sound recordist: MIDI Sound Studios
Joseph Santos .... boom-man: MIDI Sound Studios
Benido Viaña Jr. .... sound recordist: Opticolors
Visual Effects by
Joel Alagao .... digital effects artist: Optima Digital
Jackson An .... engineer: Optima Digital
Tess Bautista .... digital effects artist: Optima Digital
Eric Carlos .... resolve colorist: Optima Digital
Frank Chico .... engineer: Optima Digital
Ice Cruz .... y front colorist: Optima Digital
James Ecito .... resolve colorist: Optima Digital
Marilen Magsaysay .... resolve colorist: Optima Digital
Nelson Medina .... digital effects artist: Optima Digital
Leo Mendoza .... digital effects artist: Optima Digital
Ruben Ramirez .... engineer: Optima Digital
Lope Robredillo .... engineer: Optima Digital
Abi Sta. Ana .... digital effects artist: Optima Digital
Stephen Sy .... visual effects supervisor: Optima Digital
Marlon Boribor .... stunts
Jhony Casayuran .... stunts
Arnel Clarino .... stunts
Rodolfo Gedraga .... stunts
Regor Masilang .... stunts (as Rigor Masilang)
Obet Palaca .... stunts (as Obet Palaka)
Rigo Ramirez .... stunt director
Camera and Electrical Department
Harley Alcasid .... still photographer
Apple Anao .... video assist: CMB Film Services
Levi Barzo .... lights crew
Delfin Betiz .... lights crew
Walter Bolanos .... assistant cameraman (as Wally Bolanos)
Angelo Caldo .... lights crew
Allan Corpuz .... lights crew
Benjie De Vera .... gaffer
Jeffrey Dela Cruz .... camera operator
Darry Delina .... camera lifter: CMB Film Services (as Darry Delinia)
Ricky Faeldonia .... electrician: CMB Film Services
Jun Gatchalian .... clapper loader: CMB Film Services
Ronald Matias .... generator caretaker: CMB Film Services
William Mayuga .... lights crew
Edgardo Panahon .... lights crew
Arvin Rait .... second assistant cameraman: CMB Film Services
Welson Rendon .... lights crew
Julius Salarda .... behind-the-scenes camera
Frannie Santos .... lights crew
Mario Santos .... lights crew
Costume and Wardrobe Department
Hedjie Calagui .... wardrobe (as Hedji Calagui)
Editorial Department
Antonio Acurin .... negative checker/asembler: Opticolors
Larry Castillo .... post-production producer: Optima Digital
K.C. Pamintuan .... post production coordinator: Optima Digital (as Kacey Pamintuan)
Armen Teh .... color grader: Opticolors
Transportation Department
Boyet Abajero .... driver
PJ Agtarap .... driver
Louie Aquino .... driver
Bonifacio Esguerra .... driver
Ryan Ligarte .... driver
Johan Lojero .... driver
Domeng Mumar .... driver
Other crew
Michael Abajero .... utility
Restie Adriano .... engineer: Opticolors
Salvador Alfaro .... positive machine operator: Opticolors
Eduardo Alvaro Jr. .... film revisor/projectionist: Opticolors
Ranniel Araw .... engineer: Engine Room
Glenn Mark Ariel .... subtitler
Aurel Ayson .... dialect coach
Maureen Baniqued .... traffic coordinator: Opticolors
Joselito Cerbito .... film revisor/projectionist: Opticolors
Rene Colinares .... catering services: Dante's Peak Catering Services
Christian Cortez .... systems administrator: Optima Digital
Aurora Cruz .... production coordinator
Aries David .... animal trainer
Diego Marx Dobles .... assistant script supervisor
Diego Marx Dobles .... dialect coach
Bernard Esguerra .... catering services: Dante's Peak Catering Services
Odette Filio .... chief operating officer: Engine Room (as Odette F. Filio)
Ver Ian Flores .... catering services: Dante's Peak Catering Services
Aileen Gabriel .... traffic coordinator: Engine Room
Cristina Galicia .... dialect coach
Ronald Lacumbis .... catering services: Dante's Peak Catering Services
Jason Paul Laxamana .... dialect coach
Jason Paul Laxamana .... script supervisor
Jesthela Lizardo .... marketing manager: Optima Digital
Raffy Magsaysay .... head: MIDI Sound Studios
Marivic Manguiat .... project coordinator: Opticolors
Ronnie Mazan .... engineer: Opticolors
Brandon Rambo Mendoza .... utility
Edmon Moya .... utility (as Edmond Moya)
Steven Orrica .... engineer: Engine Room (as Steve Orrica)
Freddie Pagnamitan .... printer operator: Opticolors
Roel Peralta .... utility
Marizaly J. Quitania .... researcher
Nelson Ramos .... negative machine operator: Opticolors
Ronald Rebua .... catering services: Dante's Peak Catering Services
Angie Reyes .... head: MIDI Sound Studios
Catalino Reyes .... engineer: Opticolors
John Paul Reyes .... head: MIDI Sound Studios
Joel Sanchez .... dialect coach
Jun Sanchez .... dialect coach
Sandy Santamaria .... sales manager: Opticolors
Ferdinand Santos .... printer operator: Opticolors
Eng Tamayo .... sales producer: Optima Digital
George Toralba .... technical operations manager: Opticolors
Allan Ulaso .... positive machine operator: Opticolors (as Alan Ulaso)
Ike Veneracion .... vice president of creative services: Engine Room
Benido Viaña Jr. .... engineering head: Opticolors
Bruno Barde .... press attache: France (uncredited)
Agnès Leroy .... press attache: France (uncredited)
Céline Petit .... press attache: France (uncredited)
Crew verified as complete

Production CompaniesDistributorsSpecial EffectsOther Companies

Additional Details

Also Known As:
"Serbis" - Philippines (original title)
See more »
Rated R for sexual content, nudity and language (cut)
87 min
Aspect Ratio:
1.85 : 1 See more »
Sound Mix:
Argentina:18 | France:12 (with warning) | Netherlands:16 | New Zealand:R18 | Philippines:R-18 (MTRCB) (re-rating) | Philippines:X (original rating) | Portugal:M/18 | Singapore:R21 (cut) | USA:R (cut) | USA:Unrated (uncut)

Did You Know?

French visa # 121615 delivered on 28-10-2008.See more »
Movie Connections:
References Paninda (2001)See more »


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20 out of 25 people found the following review useful.
A Homage to and Criticism of the Philippine Cinema, 26 June 2008
Author: jamesnicolay from Philippines

Even before watching our very own semi-controversial finalist in the Cannes de Festival this year, I knew that I would love Brillante Mendoza's "Serbis." Not only because two of my friends are in the production team, but this film strikes a familiar chord in my heart because I know personally the venue and the local color of the story where the story of the film takes place. I grew up in Pampanga and saw many films in majority of the theaters in Pampanga. During the lahar era, my sister and I stayed and lived in our photography studio, which was just beside San Fernando's best theater then. That time, I was inside that theater almost every day, watching the same film of the week again and again. If that does not conjure much bias for this film, maybe this one will: I personally experienced being almost sexually harassed in the Family Theater, the very same one featured in the film "Serbis." Now that's enough neo-realism for you. Hahaha!

I can understand why many people dislike "Serbis"--it's too raw, uninhibited, and bleak. Foreigners would be turned off by the disgusting display of sexual scenes and the popping of the boil from an actor's buttocks and the deafening and unrefined sound quality. And Filipinos would also be repulsed by the "lack of story" and the absence of subtitles while the actors freely converse in Kapampangan and Ilocano.

I am lucky enough to have an Ilocano beside me in the theater, translating the Ilocano dialogue. Of course, I was delighted to hear Kapampangan being spoken so lavishly and frequently in the entire course of the story. It felt so much like home to me. The sound and sight of Pampanga in the film are startlingly genuine. I shivered at the sight of familiar places. I marveled at the uncanny natural feel of the setting. The theater is alive.

We witness how the camera leads us to follow the main characters, as it snakes in and out of every room and shamelessly presents to us its ugliness and grittiness. The theater is a character itself--it has its own personality and even moral obligation to the psyche of every single character living or simply loitering in its premises. The members of the audience become part of the story as we spy on the characters' regrettable lives. The characters hang on to the theater as their refuge to the wretchedness of their own problems. We get to see a thin slice of their lives, from morning to night, which is more than enough to establish the story and make the audience draw out their own inferences as to how the story would, not end, but continue even after the credits start to roll.

That's probably what many viewers missed after seeing and dissing the movie with raised eyebrows and shoulders. The film managed to make them feel estranged because they are not familiar with such abnormalities or disgusted because the film does not apologize for its harsh depiction of the reality of "serbis" not only inside the film theater but also of the entire local film industry itself. It is quite apparent that the entire film is both homage to and critique on the Philippine cinema.

The most striking realization I had a few minutes after seeing the film is that despite the revolting scenes and appalling images bombarded to the audience in the majority of the screening time, there are also bits of images of optimism for the future of the characters and the theater itself: the walls are being repainted, the head of the family sits in front of the ticketing booth (suggesting taking more control of the cinema), and the troubled son starts his own journey to find himself even against the religious parade and the anonymous throng opposite his direction. In the words of Sam Cooke: A change is gonna come. I hope that Brillante's brilliant film will also be the impetus of such a thing in the Philippine cinematic history.

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