Charting the intersection between rural America and contemporary graphic design.

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Charting the intersection between rural America and contemporary graphic design.

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Charting the intersection between rural America and contemporary graphic design

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Great for Hipsters, font fans, just give it a try
16 February 2013 | by (Scotland) – See all my reviews

This documentary has a lot going on, there are various themes, a love of the 'steampunk' technology of old style printing, a hipster love of letterpress and design, and the stories of a city far too far from anywhere that was once successful, and is now too far from the digital hipsters that would flock to it.

Hipsters will salivate over the plentiful footage of wooden carved letters, from the days when using a font was a huge investment, and resizing up a point size required a tray full of 'sorts'. Others will enjoy the real people enjoying their enthusiasms.

It is an easy watch, busy and engaging, I am happy to recommend it, even if you do not enjoy it, it is the sort of documentary that really ought to be supported.

One of the best, and full of charm.


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