With 'Casino Royale' (2006), Heineken was the first in the history of James Bond film franchise to shoot its tie-in television commercial using the actual Bond film set from the movie.
The opening title card of the Heineken 'Casino Royale' (2006) television commercial reads: "Hotel Splendide, Montenegro".
This television commercial was "was shot on the Casino Royale set in the Czech Republic" according to the Bond Lifestyle / James Bond Lifestyle website.
'Casino Royale' (2006) was the fourth consecutive James Bond movie to have an associated Heineken television ad tie-in commercial.
The Heineken 'Casino Royale' marketing campaign was developed at the Strawberry Frog advertising and marketing agency in Amsterdam, Netherlands. The key creatives were planner Ilana Bryant, art director Amy Nicholson, agency producer Letitia Jacobs, and executive creative director Kevin McKeon.