Paramount Studios utilized paranormal researcher, Christopher Chacon, who is recognized as one of the world's foremost experts on paranormal phenomena, to promote and publicize the film. Chacon also works in the entertainment industry as a writer, director and producer.
The role of Dr. Johann Averies was cast with a real Paranormal Investigator from the Independent Investigations Group, Spencer Marks. The role was shot to help explain certain anomalies in the film. The role was predominantly mentioned in the movie, but the footage never used.
The guitar that Micah (Micah Sloat) plays towards the beginning of the film is a "trans blue" Line 6 Variax 700 six-string electric guitar. The guitar, created by amplifier manufacturer Line 6, was one of the first in a line of pickup-less electrics (meaning the electronics are internal) and features the ability to model or mimic "up to" 25 different stringed instruments including the distinct sounds of a Telecaster, Stratocaster and full hollow body electrics.
Survivor runner-up Katie Gallagher was originally cast to play the role of Katie, but was laid off because Oren Peli decided she was too "well-known" to keep the film as real as possible. Coincidentally, both Katie Gallagher and Katie Featherston have the same name as each other, and the main character.