The contestants are awakened in the middle of the night, and shuttled to the woods at Fort Dix Army Base in New Jersey. By following clues and hidden markers, the potential Diddy-assistants must find their way back to the Bad Boy headquarters in New York.
Two contestants from each team are sent to Paris to find a model that Diddy saw in a magazine. They must convince her to come back to New York to pose for Sean John. The remaining members are tasked with creating print ad for Sean John eye-wear.
Diddy is throwing a Manhattan showcase for his new, hot artist Janelle Monae.Â The stakes are real Â- because selling a Bad Boy artist to the public, press, and industry VIPs is at the core of Diddy's business.