The Key to Reserva (2007)

User Rating:

8.3/10   

Director:

Martin Scorsese

Writer:

Ted Griffin (writer)

Release Date:

14 December 2007 (Spain)

Genre:

Short

Plot:

Plot Keywords:

Movie Set | Liquor Commercial | Liquor | Meta Film | Movie Poster

Cast

Simon Baker	...	Roger Thornberry
Kelli O'Hara	...	Grace Thornberry
Michael Stuhlbarg	...	Louis Bernard
Christopher Denham	...	Leonard
Richard Easton	...	Mr. Carroll
rest of cast listed alphabetically:
Ted Griffin	...	Interviewer
Nellie Sciutto	...	Woman screaming

Also Known As:

La clave Reserva (Spain)

Runtime:

USA:10 min (approx.) | USA:10 min

Country:

Spain

Language:

English

Color:

Color

Aspect Ratio:

1.85 : 1

Company:

JWT

Movie Connections:

References Vertigo (1958)

Soundtrack:

Music

Probably one of the most clever and original advertisement stunt ever.

Scorsese does Hitchcock, how awesome is that! This is basically one fine homage to the master of suspense from a great and acclaimed director of this age. Beware though that this is not really a movie, it's in fact a cleverly and originally done advertisement.

It in fact is a complex advertisement for a Catalan winery, disguised as a short movie directed by none other than Martin Scorsese, based on a lost script for an Alfred Hitchcock movie (which of course is not true). It really must have gotten some publicity and the advertisement also obviously won some awards. The movie focuses on some behind the scene's work, in documentary style, in which Scorsese discusses his golden find and why he made the film. It also even features Scorsese's editor Thelma Schoonmaker, to make it all seem all the more legit. The movie further more also features the entire short, which got based on the 3 pages of the 'lost script'. The short is entirely done in Hitchcock style and features many tongue in cheek references to some classic Hitchcock moments.

Quite funny how many people actually still believe that Scorsese found really a lost Hitchcock and this movie got based on it and therefor this movie is also a real and serious one. On the other hand, if there are still so many people who think this is real, than you could also wonder if the advertisement truly worked out, since so many people did not and still don't 'get it'.

As a whole, this short is a fun one to watch. It's quite amusing to see Scorsese raving and babbling on about his great find and it shows that Scorsese is actually quite a good and amusing actor on his own, as he had already proofed before in some movies, in which he often played a very small role.

But of course it's mostly all about the short, based on the 3 pages script, which got entirely done in the style of Hitchcock. The Hitchcock fanatics should get a real kick out of it, since Scorsese seemed to have gotten every little detail right. No doubt Scorsese himself is also a great admirer of Hitchcock's work. Things such as lighting, camera-work and angles, editing and even the look of the actors are spot on. It on top of that also features lots of references to some classic Hitchcock movies, such as; "North by Northwest", "Rear Window" and "Notorious", among many others.

Seems like Freixnet will also do more movies such as this one in the future.

A nice homage, as well as a great and clever advertisement.

8/10