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In Brooklyn, a youth from an Orthodox Jewish community is lured into becoming an Ecstasy dealer by his pal who has ties to an Israeli drug cartel.

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2 wins & 2 nominations. See more awards »

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Cast

Cast overview, first billed only:
...
...
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Rachel Apfel
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Jackie Solomon
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Mendel Gold
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Elka Gold
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Leon Zimmerman
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Ephraim
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Ruth Gold (as Hallie Eisenberg)
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Rebbe Horowitz
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Zeldy Lazar
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Mr. Maxim
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Andrew (The Goy) (as Charles Hewson)
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Ivan
...
Israeli Gangster
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Storyline

Inspired by a true story of a young Hasidic man who was lured into the world of international drug trafficking in the late 90s. Written by Carter

Plot Summary | Add Synopsis

Taglines:

In 1998, 1 million ecstasy pills were smuggled into the USA by a group of Hasidic Jews.


Motion Picture Rating (MPAA)

Rated R for drug content and language throughout, and brief sexual material | See all certifications »

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 »
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Details

Official Sites:

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Language:

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Release Date:

23 December 2010 (Israel)  »

Also Known As:

Jewish Connection  »

Box Office

Budget:

$1,000,000 (estimated)

Opening Weekend:

$39,685 (USA) (21 May 2010)

Gross:

$302,886 (USA) (20 August 2010)
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Company Credits

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Technical Specs

Runtime:

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Did You Know?

Trivia

Siblings Jesse Eisenberg and Hallie Kate Eisenberg also play siblings in this film. See more »

Goofs

About 40 minutes into the movie, when the European drug lord shows his operation, he says "This thing's capable of producing 300 pills a minute, over 100,000 an hour." However, 300 pills a minute would account for 18,000 per hour. See more »

Crazy Credits

The closing credits mention the ring was responsible for importing over a million "Ecstacy" pills (should be "Ecstasy") See more »

Connections

Featured in Maltin on Movies: Hereafter (2010) See more »

Soundtracks

Donne Moi
Written by Mj Mynarski and Solaris
Performed by Solaris
(c) 2009 24FrameScore
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User Reviews

Could have been much better
16 July 2011 | by (United States) – See all my reviews

Sam Gold (Jesse Eisenberg) is a young man whose life is run by his Orthodox Hasidic Jewish upbringing. He lives at home, works for his father, and will marry only the woman he is set up with. Everything changes, however, when he accepts a job offer from Yosef (Justin Bartha), his best friend's older brother who serves as the community's black sheep. Presented as a free trip to Amsterdam, Sam quickly discovers that to return home, he will have to carry Ecstasy through customs. While he is clearly shaken by this foray into the world of drug running, he quickly realizes what kind of financial benefit this trade could bring him. He begins training other down-on-their-luck Jews to smuggle drugs and before long, asserts himself as a valuable part of kingpin Jackie Solomon's (Danny A. Abeckaser). But as the deals get bigger, Sam's family life falls apart and he comes closer and closer to the edge as the feds get closer.

"Rollers" gets some good-enough performances from the cast. Eisenberg brings a certain emotional attachment to the project and does an admirable job of making Sam his own man instead of a Mark Zuckerberg as a drug mule. Bartha, usually the comic relief, plays well against-type and embraces the black sheep junkie with flair. Based on real events, the film's setting is interesting but fails to develop as I would have liked. There's a great story to be told within the framework of the "Orthodox Jew struggles with the abandonment of his family and faith in order to make good money" plot line. Unfortunately, director Kevin Asch and screenwriter Antonio Macia neglect this, the most intriguing aspect of the tale. Instead, the focus is placed on a cookie-cutter love triangle that stagnates the flow of the film and brought about boredom on my part. A refocused narrative could have made "Holy Rollers" an engrossing film. Instead, the final product is mediocre at best.

My site: www.thesoapboxoffice.blogspot.com


5 of 7 people found this review helpful.  Was this review helpful to you?

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