Nearly three years after being fired by Wal-Mart, marketer Julie Roehm faces her toughest rebranding campaign ever.
Julie Roehm is cornered. The lanky blonde, who's partial to skinny white jeans and ivory Ray-Bans, is stuck inside a brick McCastle in one of Bentonville's gated communities, wedged into the northwest corner of Arkansas between a cattle ranch and a snaking country road. Roehm bought her manse three-and-a-half years ago, 2 miles away from her new boss at the time, Wal-Mart's then-ceo Lee Scott. Hired as the retail monster's senior vice president of marketing communications, arguably the top job in her field, she was charged with fighting off Target's aggressive rise by transforming Wal-Mart's image from low-end merch peddler to temple of discount chic. But a career that took 15 years to build unraveled in a flash. After scarcely 10 months on the job, Roehm (pronounced raim) was loudly, publicly fired. The following day, she...
Julie Roehm is cornered. The lanky blonde, who's partial to skinny white jeans and ivory Ray-Bans, is stuck inside a brick McCastle in one of Bentonville's gated communities, wedged into the northwest corner of Arkansas between a cattle ranch and a snaking country road. Roehm bought her manse three-and-a-half years ago, 2 miles away from her new boss at the time, Wal-Mart's then-ceo Lee Scott. Hired as the retail monster's senior vice president of marketing communications, arguably the top job in her field, she was charged with fighting off Target's aggressive rise by transforming Wal-Mart's image from low-end merch peddler to temple of discount chic. But a career that took 15 years to build unraveled in a flash. After scarcely 10 months on the job, Roehm (pronounced raim) was loudly, publicly fired. The following day, she...
- 7/6/2009
- by Danielle Sacks
- Fast Company
CBS revealed a summer lineup that includes about as twice as much original programming as the network typically schedules.
Headlined by the new dramas Swingtown and Flashpoint, CBS' summer lineup contains a mix of previously announced scripted shows, reality series and specials that total nearly 90 hours.
After repeating shows to modest ratings during the writers strike, CBS was keen to stock its summer with originals to help prevent another ratings drop-off.
"This summer presents an opportunity for us to regain the faith of our viewers with original programming," said Kelly Kahl, senior executive vp scheduling at CBS.
CBS is putting Swingtown in the key 10 p.m. Thursday slot, where it will enjoy a lead-out from CSI: Crime Scene Investigation repeats. Flashpoint is in the less prestigious 10 p.m. Friday period, but Kahl noted that it's a good fit for a Numbers lead-in.
Other shows include the retooled game show Million Dollar Password (8 p.m. Sundays) and the reality series Jingles (9 p.m. Sundays) and Greatest American Dog (8 p.m.
Headlined by the new dramas Swingtown and Flashpoint, CBS' summer lineup contains a mix of previously announced scripted shows, reality series and specials that total nearly 90 hours.
After repeating shows to modest ratings during the writers strike, CBS was keen to stock its summer with originals to help prevent another ratings drop-off.
"This summer presents an opportunity for us to regain the faith of our viewers with original programming," said Kelly Kahl, senior executive vp scheduling at CBS.
CBS is putting Swingtown in the key 10 p.m. Thursday slot, where it will enjoy a lead-out from CSI: Crime Scene Investigation repeats. Flashpoint is in the less prestigious 10 p.m. Friday period, but Kahl noted that it's a good fit for a Numbers lead-in.
Other shows include the retooled game show Million Dollar Password (8 p.m. Sundays) and the reality series Jingles (9 p.m. Sundays) and Greatest American Dog (8 p.m.
- 4/14/2008
- The Hollywood Reporter - Movie News
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