For the Heineken beer account, Don and Duck think that targeting upper class suburban housewives is the approach to take. True to their thoughts, Betty even ends up buying Heineken for a small company dinner party. When an inside joke is made at the party about her buying Heineken, Betty uses this situation to later confront Don with her knowledge of his affair with Bobbie Barrett. Don denies everything, although Betty deep in her heart knows the truth. She searches for conclusive evidence of the affair, without luck. But Betty makes a short term decision about their marriage. With other work goings-on, Harry is chastised for a faux pas regarding airing a Maytag commercial on a television movie Maytag deemed unsuitable. Harry, working alone, pleads for extra help for the fledgling television department. Roger denies his request but does allow Harry to co-opt someone from the secretarial staff to assist in at least reading scripts. Thinking it sound interesting, Joan volunteers. She ... Written by
Did You Know?
The subplot in this episode in which Heineken beer executives have a meeting with Sterling Cooper, and then Betty unknowingly buys Heineken for a dinner party (thereby proving Don's theory about Heineken's appeal to a certain class of housewives) was included because of a product-placement deal between "Mad Men"'s showrunners and Heineken. Many television critics commented on the irony of a show that has a pervasively jaundiced view of advertising nonetheless placing unironic advertising in their scripts. See more
When Don goes into the office kitchen late at night, there's a box of Mister Salty pretzels - a Nabsico product not introduced until 1966, four years after scene was set. See more
References As the World Turns
"A Beautiful Mine"
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