Mad Men: Season 2, Episode 6

Maidenform (31 Aug. 2008)

TV Episode  |  TV-14  |   |  Drama
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Don and Duck try to bury the hatchet, and Peggy attempts to join in on the execs' after-hours meetings. Also, Duck receives a family visit at the office.



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Episode cast overview, first billed only:


Duck is facing pressures both at home and at work. On a Memorial Day holiday visit from his children, he learns that his ex-wife is planning on remarrying. At the office, he is still smarting from the loss of the American Airlines account, from which much tension still exists between himself and Don. Roger orders a truce between the two, who comply. More work stress is added on Duck's plate when one of Sterling Cooper's largest clients, Playtex, who has been happy with their advertising thus far, have of late aspired to the edgier advertising of their competitor, Maidenform. Ultimately, the stress for Duck becomes too much, Duck's dog Chauncy taking the initial hit. With the Playtex account, Peggy has been shut out by "the boys" in providing any meaningful input and even asks for advice from Joan on how to infiltrate the boys' network. But working on the account for Clearasil, the client of who is Pete's father-in-law, Peggy does develop a new concept that plays well at least ... Written by Huggo

Plot Summary | Plot Synopsis







Release Date:

31 August 2008 (USA)  »

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Did You Know?


Action takes place on Memorial Day 1962 and the three days after. See more »


When Campbell is getting the steaks from the grill, the charcoal is black. Coals ready for cooking are gray, not black. See more »


[Don's secretary is completely sunburned after a day at the beach]
Roger Sterling: Has your wife seen that yet? Do me a favor. Let me be there when it happens.
See more »


References New American Bandstand 1965 (1952) See more »


The Carousel
Written by David Carbonara
Performed by David Carbonara
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Cross your heart
6 February 2010 | by (New York) – See all my reviews

Duck Phillips is excited because he has heard that Playtex, the brassiere manufacturer, is looking to update their ad campaign. Pete and Peggy have been working on the Clearasil's presentation. She is not too excited, and it shows. He comes up with the line "Thanks Clearasil", which he promises he will pass to his father-in-law to get his reaction. Pete insists Peggy keeps on working on his ideas.

The Drapers are attending an event at the country club. Betty runs into a young man from her horsey set. Being Memorial Day week-end, one of the club's directors makes a presentation in which he thanks all the men in uniform attending the party, that day, and all others that went into serving the country, by getting up and being recognized. Don gets up, but decides to leave to go meet Bobbie, who can't see him.

Roger visits Don's office. He tells him to make up with Duck and patch the differences that came between them. Duck, whose former wife had dropped in the office with their two children has brought his dog, an Irish setter that gets the attention of everybody. Duck is visibly upset when his son informs him about his mother's new wedding.

Don finally gets in bed with Bobbie. They are enjoying their sex together, but Bobbie makes a mistake by mentioning another woman's name that she knows has had an affair with Don. His reaction is bad. Don takes his tie and binds her wrists to the headboard and storms out of the room.

Pete gets lucky with one of the models that have come to audition for the Playtex commercial. The blond is impressed in learning about Pete's job at the agency and brings him home. To Pete's surprise, he watches a woman opening a partition in the apartment. It turns out is her own mother. They proceed to have sex in the couch.

The Playtex presentation doesn't go as well as expected. The executives have decided to cancel the campaign, although they are pleased by the presentation. The man in charge of Playtex wants to make it up to the men that worked so hard to get the account, so he offers a night of dinner and drinks. Ken suggests they meet at a strip joint on 8th Avenue. Peggy, who earlier had a conversation with Joan about not being included in the meetings. Joan suggests she stops dressing like a little girl. She takes the advice to heart and shows up at the strip club in a provocative number, even seating in the lap of the Playtex man.

Don had a surprise when Betty showed up wearing a bikini that shows her figure, as she is preparing for a day at the beach. He asks her to put on something less revealing because that look makes her look 'desperate'. The end of the chapter finds Don in the bathroom shaving. Little Sally comes in to watch her daddy, but something Don has been thinking changes the dynamic of the situation and he asks his daughter to leave.

"Mad Men" is one of the best written series of all times. It shows in this episode by the creator of the show, Matthew Weiner. Phil Abraham directed with sure hand. Some of the highlights of this installment serve most of the principals and guest stars to shine.

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