Mad Men: Season 2, Episode 1

For Those Who Think Young (27 Jul. 2008)

TV Episode  |  TV-14  |   |  Drama
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On Valentine's Day, the staff of the Sterling Cooper Advertising Agency is hustling and checking out the newest office equipment. Don and Duck clash over an account, and Betty hears from an old friend.



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Episode cast overview, first billed only:


It's Valentine's Day 1962, approximately 15 months since we last saw these cast of characters. On personal fronts, Don and Betty seem to have settled into an agreement of sorts that Don will try to be a better husband and father. Although Don makes a romantic gesture for Valentine's - dinner and a hotel stay at the Savoy Hotel - both Betty and Don realize there are still unspoken problems in their marriage. Joan and Roger have cooled off their romance, with Joan now actively dating. Pete and Trudy have worked out their early problems to now have what seems to be a supportive marriage, although the one stress in their lives is that they have not yet conceived a baby. And after an undisclosed leave of absence, Peggy has returned to her copy writers job at Sterling Cooper. There is much speculation among the men at the office as to Peggy's obvious weight loss, some speculating - correctly - that she had a baby, but wrong in that it is Don's (what else could explain Peggy's meteoric rise ... Written by Huggo

Plot Summary | Plot Synopsis




TV-14 | See all certifications »




Release Date:

27 July 2008 (USA)  »

Company Credits

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Technical Specs

Sound Mix:


Aspect Ratio:

1.78 : 1
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Did You Know?


Action takes place on February 14th, 1962, which is the original air date of A Tour of the White House (1962) (which is featured in this episode), and the following day. See more »


When Don is in the doctor's office at the beginning he had his blood pressure checked. The cuff used had Velcro and in the early 1960s they didn't have that yet. See more »


Don Draper: You are the product. You feeling something. That's what sells. Not them. Not sex. They can't do what we do and they hate us for it.
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References BUtterfield 8 (1960) See more »


Song of the Indian Guest
Written by Nikolai Rimsky-Korsakov
Performed by Tommy Dorsey
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User Reviews

Season Two Premiere Episode
27 July 2008 | by See all my reviews

The show picks up two years after the end of Season One and things seem to be going the same, but with a little different. New technology enters the picture as well as the stalling marriage of Don and Betty.

Don Draper is still the man on top of the ad agency but there are still men trying to take him out. Plus, the whole baby storyline from last season between Peggy and Pete has yet to be discussed.

The first episode of season two is a slow-burner, answering hardly any of the burning questions from Season One. However, I am sure the writers know how to hook the viewer in before the knockout punch.

Great episode to start the second season.

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How old is Don when he starts at Sterling Cooper? robby-light
The sex is kind of raw and graphic here. cheapfrill
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Anyone watch The Knick? robby-light
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Don did not create the Coca-Cola ad snicker-chick20001
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