Mad Men (2007–2015)
7.8/10
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5 user 9 critic

For Those Who Think Young 

On Valentine's Day, the staff of the Sterling Cooper Advertising Agency is hustling and checking out the newest office equipment. Don and Duck clash over an account, and Betty hears from an old friend.

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Storyline

It's Valentine's Day 1962, approximately 15 months since we last saw these cast of characters. On personal fronts, Don and Betty seem to have settled into an agreement of sorts that Don will try to be a better husband and father. Although Don makes a romantic gesture for Valentine's - dinner and a hotel stay at the Savoy Hotel - both Betty and Don realize there are still unspoken problems in their marriage. Joan and Roger have cooled off their romance, with Joan now actively dating. Pete and Trudy have worked out their early problems to now have what seems to be a supportive marriage, although the one stress in their lives is that they have not yet conceived a baby. And after an undisclosed leave of absence, Peggy has returned to her copy writers job at Sterling Cooper. There is much speculation among the men at the office as to Peggy's obvious weight loss, some speculating - correctly - that she had a baby, but wrong in that it is Don's (what else could explain Peggy's meteoric rise ... Written by Huggo

Plot Summary | Plot Synopsis

Genres:

Drama

Certificate:

TV-14 | See all certifications »
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Release Date:

27 July 2008 (USA)  »

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1.78 : 1
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Did You Know?

Trivia

The book that Don sees a man reading at the bar, and later puts in the mail (to Anna), "Meditations in an emergency", is a book of poetry by Frank O'Hara first published in 1957 in just a limited edition of 75 copies, signed by the poet. The book wouldn't be published in a second much larger edition until 1967. Meaning in February 1962 when the episode takes place, Don, and the man at the bar owns two of just 75 copies of the book in circulation at the time. See more »

Goofs

Near the end of the story, which takes place during February 1962, Don Draper is at home watching The Donna Reed Show. The episode that he's watching is from Season 7, and originally aired 25 February 1965. The Donna Reed Show was only up to Season 4, during February 1962. See more »

Quotes

Don Draper: Young campaigns don't necessarily come from young people.
Roger Sterling: The clients like it. The clients like the thrill of young talent.
Don Draper: So what am I supposed to do - dangle a Pepsi out the window and see if I can hook a stroller?
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Connections

References Pinocchio (1940) See more »

Soundtracks

The Carousel
(uncredited)
Written by David Carbonara
[Final scene before credits: Don reads from Frank O'Hara's 'Meditations In An Emergency']
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Frequently Asked Questions

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User Reviews

Season Two Premiere Episode
27 July 2008 | by See all my reviews

The show picks up two years after the end of Season One and things seem to be going the same, but with a little different. New technology enters the picture as well as the stalling marriage of Don and Betty.

Don Draper is still the man on top of the ad agency but there are still men trying to take him out. Plus, the whole baby storyline from last season between Peggy and Pete has yet to be discussed.

The first episode of season two is a slow-burner, answering hardly any of the burning questions from Season One. However, I am sure the writers know how to hook the viewer in before the knockout punch.

Great episode to start the second season.


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