It's Valentine's Day 1962, approximately 15 months since we last saw these cast of characters. On personal fronts, Don and Betty seem to have settled into an agreement of sorts that Don will try to be a better husband and father. Although Don makes a romantic gesture for Valentine's - dinner and a hotel stay at the Savoy Hotel - both Betty and Don realize there are still unspoken problems in their marriage. Joan and Roger have cooled off their romance, with Joan now actively dating. Pete and Trudy have worked out their early problems to now have what seems to be a supportive marriage, although the one stress in their lives is that they have not yet conceived a baby. And after an undisclosed leave of absence, Peggy has returned to her copy writers job at Sterling Cooper. There is much speculation among the men at the office as to Peggy's obvious weight loss, some speculating - correctly - that she had a baby, but wrong in that it is Don's (what else could explain Peggy's meteoric rise ... Written by
Did You Know?
The book that Don sees a man reading at the bar, and later puts in the mail (to Anna), "Meditations in an emergency", is a book of poetry by Frank O'Hara first published in 1957 in just a limited edition of 75 copies, signed by the poet. The book wouldn't be published in a second much larger edition until 1967. Meaning in February 1962 when the episode takes place, Don, and the man at the bar owns two of just 75 copies of the book in circulation at the time. See more
Near the end of the story, which takes place during February 1962, Don Draper is at home watching The Donna Reed Show. The episode that he's watching is from Season 7, and originally aired 25 February 1965. The Donna Reed Show was only up to Season 4, during February 1962. See more
Young campaigns don't necessarily come from young people.
The clients like it. The clients like the thrill of young talent.
So what am I supposed to do - dangle a Pepsi out the window and see if I can hook a stroller?
Written by David Carbonara
[Final scene before credits: Don reads from Frank O'Hara's 'Meditations In An Emergency'] See more