The IT Crowd (2006–2013)
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Smoke and Mirrors 

Moss invents something to help Jen with an issue she has, and this invention is an opportunity for enterprise.




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Episode complete credited cast:
Richard Attlee ...
Stephen Premel (as Richard Atlee)
Gemma Cousins ...
BBC Woman
Adam Farr ...
Kirsty Wark ...


When Jen's bra causes her discomfort Moss stays up all night to perfect the latest in living bras, the Abracadabra, which moves in line with body contours and is never too tight, Fearing competition from rivals he calls himself Stephen Fennell but gets confused whilst waiting to be interviewed for a television show and accidentally answers to Stephen Fremel, discovering that he is supposed to be an expert on Iraq. Jen wears the bra during a presentation but it responds to body heat and burns her. Ultimately the trio tout for money to market the bra on TV show 'Dragon's Den', where the sample bra spontaneously combusts. Written by don @ minifie-1

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Release Date:

21 September 2007 (UK)  »

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Did You Know?


Moss being mistakenly interviewed live on BBC News 24 after a mixup over his name is a reference to an infamous incident in 2006. Guy Goma, who was at the BBC studio for a job interview, was accidentally interviewed on the live news channel after being mistaken for IT expert Guy Kewney. See more »


Roy: Moss, I don't like to be negative about it, but everything you invent is worthless.
Moss: Ah, well, prepare to put mustard on those words, for you will soon be consuming them along with this slice of humble pie that comes direct from the oven of shame set at gas mark 'egg on your face'!
Moss: I sort of forget what I was talking about.
See more »


Featured in Screenwipe: Episode #5.3 (2008) See more »


Boys Will Be Boys
Written by William J. Brown, Preston and James Gregory
Performed by The Ordinary Boys
See more »

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User Reviews

Moss takes his bra on Dragon's den
21 November 2015 | by (Swansea, United Kingdom) – See all my reviews

The day at work starts badly, Jen's got a bad bra on, Moss struggles with the news, and Roy walks in with bright pink lipstick on. Jen's bra manages to ruin a meeting and give Moss a nightmare, enough so that he invents a new one, the living bra. A bra that will never go bad, 'The Abracada Bra,' Moss even takes it on Dragon' Den. Naturally he wanders into the wrong set. Jen is asked to attend a meeting with important feminist Helen Beuly. Jen and Roy try to get Moss set for his actual appearance on Dragon's Den.

I am getting hooked on Roy's tee-shirts I'd love to get this particular one, so cool!

There were so many good elements to this episode, Roy's lips and scene with Douglas, screamingly funny, as was Moss's nightmare. I I loved Jen's line 'Helen Buly has gone away thinking I was a stripper, hired as a prank.' Hilarious. The personal training sequences were so funny too. Loved the Dragon's den ending! Great episode. 8/10

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