Don is courted by Jim Hobart, head of a larger ad firm who offers him more money and more creative resources to join them. Betty Draper rekindles her interest in modeling after Hobart ... See full summary »



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Episode cast overview, first billed only:
Rachel Menken (credit only)


Don is courted by Jim Hobart, head of a larger ad firm who offers him more money and more creative resources to join them. Betty Draper rekindles her interest in modeling after Hobart suggests she should try it. She doesn't realize it's all part of the strategy to get Don on board. Peggy Olsen is fretting over her weight gain but doesn't appreciate Joan's advice about getting ahead in the office. The ad team tries to counter the advertising coming out of the Kennedy campaign. Pete Campbell comes up with an idea to keep Kennedy's image off TV in key States. Written by garykmcd

Plot Summary | Plot Synopsis




TV-14 | See all certifications »




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Release Date:

13 September 2007 (USA)  »

Company Credits

Show detailed on  »

Technical Specs

Sound Mix:

(Dolby 5.1)


| (archive footage)

Aspect Ratio:

1.33 : 1
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Did You Know?


Don and Betty attend a performance of the Broadway musical "Fiorello!" and run into Jim Hobart (head of the rival ad agency McCann Erickson) and his wife. Before Betty meets Don in the lobby, Don and the Hobarts all insult the musical, but then Betty approaches and obliviously praises it ("I like this show. Very gay songs"), which makes her seem unsophisticated and naive in front of the other three. Ironically, though, Betty actually has the more sophisticated and informed opinion of "Fiorello!," which turned out to be not only a critical and commercial hit but was also one of the very few musicals ever to win a Pulitzer Prize for Drama (as of 2015, there have still been only eight musicals that have ever won Pulitzers since the Drama prize was first given in 1918). See more »


The Drapers and the Hobarths are shown enjoying alcohol during intermission of the Broadway show "Fiorello!" but Broadway theaters did not sell alcohol in 1960. Concessions at Broadway theaters at the time were very limited and, until bars were installed in the early 1970s, the commonly available beverage was an off-brand orange drink sold in a carton. See more »


Peggy Olson: I know what men think of you: That you're looking for a husband, and you're fun. And not in that order.
Joan Holloway: Peggy, this isn't China. There's no money in virginity.
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My Special Angel
Written by Jimmy Duncan
Performed by Bobby Helms
Played on the Draper's kitchen radio during the final scene and through the closing credits
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User Reviews

Kennedy and Hobarth
24 August 2010 | by (Italy) – See all my reviews

Following a much needed focus on the past, Mad Men's ninth episode, Shoot, brings in new developments for the present and - possibly - the future, while also adding to the period feel with an unusually unflattering portrayal of JFK and injecting some humor, courtesy of director Paul Feig (the creator of Freaks and Geeks).

The "unflattering" part is due to Sterling Cooper's commitment to the Nixon campaign, which means Kennedy is the enemy and something has to be done about his advertising strategy. While Pete comes up with a plan to turn the situation in the agency's favor, his mistress Peggy has to deal with an unwelcome weight gain. As for Don, he receives a job offer from Jim Hobarth, head of a larger ad agency, who also resorts to tempting Don's wife Peggy with a model gig to win him over, and Mrs. Draper might just take the proposal into consideration in order to get over everyday tedium.

The episode is very rich in detail, both for the eye and the mind, as the visual rendition of 1960 New York remains impeccable and the plotting stays as sharp as ever. In particular, the script deserves praise for how it merges the public (the whole deal about Kennedy) and the private, with the Hobarth scenes allowing for some truly great work from January Jones, the third woman on the show to gradually come in her own, promising many good things to come in future episodes and seasons.

5 of 5 people found this review helpful.  Was this review helpful to you?

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