By the 1930s, the Hays Office was in firm control of censorship. The Hollywood studios were constantly trying to find ways to circumvent those controls by inventing snappy dialog and innuendo. While some of Hollywood's stars move on - Jean Harlow died at the age of 26 - others take their place. Veronica Lake with her peekaboo hairstyle and Lana Turner, the sweater girl, are among the new sex symbols of the 1940s. The first genuinely successful challenge to the Hays Office came from Howard Hughes whose film The Outlaw (1943)starred the buxom Jane Russell. He was forced to distribute the film independently but the film's success showed it to be possible.