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Disney treats itself on Friday

16 October 2007 | The Hollywood Reporter | See recent The Hollywood Reporter news »

Disney Channel's original movie Twitches Too and the new series Wizards of Waverly Place conjured up strong premieres Friday night.

Twitches averaged 7 million viewers from 8-9:30 p.m. to become basic cable's most-watched telecast of the day, according to Nielsen Media Research. It also was TV's No. 1 program of the day among kids 6-11 (2.6 million) and tweens 9-14 (2.6 million).

After the movie, Wizards held on to 5.9 million total viewers from 9:30-10 p.m. Friday, ranking as basic cable's second-most-watched program for the day. The audience included 2.4 million viewers in each of the kids 6-11 and tweens 9-14 demos, making it TV's No. 2 program among those viewers.

Elsewhere, the second-season premiere of Lifetime's "Lisa Williams: Life Among the Dead" at 9 p.m. Friday averaged 186,000 women 18-34 and 485,000 women 18-49, up 69% and 36%, respectively, compared with its series debut. At 10 p.m., the new Lifetime series America's Psychic Challenge averaged 414,000 women 18-49. »

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