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‘Sharknado’ Twitter Tempest Actually Just a Small Squall

12 July 2013 7:05 AM, PDT | Variety - TV News | See recent Variety - TV News news »

Syfy’s campy “Sharknado” blew off the social-media doors Thursday night as the most-tweeted TV program in primetime, but the one-off movie is a relative minnow compared with the biggest television events.

The pic, featuring all manner of shark species swirling in a twister over L.A., generated more than 386,000 social interactions to take No. 1 spot among TV programs, according to the Trendrr social-media tracking service.

For NBCUniversal’s Syfy, that makes “Sharknado” its most social broadcast to date, more than triple the “Ghost Hunters” Halloween 2011 episode which had 118,000 comments, according to Trendrr.

At its peak, hashtag-friendly ”Sharknado” captured 5,000 tweets per minute, according to Trendrr. It had very high engagement, too, with average 2.7 tweets per user. Syfy aired pic 9-11 p.m. (Et/Pt) and re-aired it 1-3 a.m. Friday.

SocialGuide, the tracking service owned by the Nm Incite joint venture of Nielsen and McKinsey, tallied 111,604 unique users who »

- Todd Spangler

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