No big studio picked up the film for theatrical and home distribution. Double Edge Films pitched the movie directly to independent cinemas and to the DVD, Blu-ray and online distribution by themselves. After the release it became the most downloaded movies in file sharing torrent sites more accurately 400,000 times in a single week and exposed the film to a large audience, leading to higher DVD and Blu-ray sales in return. The independent filmmakers wrote in their newsletter that they had "embraced the piracy" and are "happy Ink is getting unprecedented exposure."
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